Your client sells furniture and is ready to optimize profit rather than revenue. How can Smart Bidding support your client?
- Smart Bidding can help clients attribute more observed conversions to their digital campaigns.
- Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
- Smart Bidding can help eCommerce clients deliver the right creative, at the right time, to the right person.
- Smart Bidding is available for Display, Video, YouTube, and Gmail, ensuring optimization across channels.
How can Smart Bidding support a client’s goal to optimize profit rather than revenue?
- Smart Bidding helps clients attribute more observed conversions to their digital campaigns.
- It can help clients attribute more observed conversions to their digital campaigns.
- Smart Bidding helps eCommerce clients deliver the right creative, at the right time, to the right person.
- It can help eCommerce clients deliver the right creative, at the right time, to the right person.
- Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
- It helps clients use business data instead of the transaction value to optimize for better returns.
- Smart Bidding can be used for Display, Video, YouTube, and Gmail, to allow for optimization across channels.
- It’s available for Display, Video, YouTube, and Gmail, for optimization across channels.
Explanation:
Smart Bidding supports optimizing profit by allowing clients to use business data, such as profit margins, rather than just transaction values. This approach helps ensure that bids are adjusted based on the actual profitability of each conversion, leading to better overall returns. By incorporating business-specific data, Smart Bidding can optimize for higher profit rather than simply increasing revenue.