All of the content in your socials fall into 2 categories: created and curated. Which of the following are benefits of creating your own content vs. curating it? (Choose Two Answers)
- It gives total control of your messaging
- It is cost effective to create
- It’s simple to schedule and manage
- It’s easy to find using social listening tools
Explanation:
Creating your own content and curating content each have their own set of benefits. Here are some advantages of both approaches:
Benefits of Creating Your Own Content:
- Brand Originality:
- Creating your own content allows you to showcase the unique personality and values of your brand. It helps establish a distinct identity and originality in the eyes of your audience.
- Tailored Messaging:
- You have complete control over the messaging and narrative when you create your own content. This enables you to tailor the content to align with your brand’s specific goals and objectives.
- Visual Consistency:
- Creating original content allows you to maintain visual consistency by adhering to specific brand guidelines. This consistency reinforces brand recognition and helps build a cohesive brand image.
- SEO and Search Visibility:
- Original content, especially when optimized for search engines, can contribute to improved search visibility. It can drive organic traffic to your website and social media profiles, enhancing overall online presence.
- Showcasing Expertise:
- Creating your own content provides an opportunity to showcase your expertise in your industry. It positions your brand as a thought leader and authority, building trust with your audience.
- Flexibility and Creativity:
- You have the flexibility to experiment with different formats, styles, and creative approaches when creating your own content. This can help you stand out and capture audience attention.
Benefits of Curating Content:
- Time and Resource Efficiency:
- Curating content can be a more time-efficient way to maintain an active social media presence. It allows you to share relevant and valuable content without the time investment required for creating original pieces.
- Diverse Perspectives:
- Curating content enables you to share a variety of perspectives and insights from other sources. This can enrich your content mix and provide your audience with a broader range of information.
- Community Building:
- Sharing content from others in your industry or community can help you build relationships and foster a sense of community. It demonstrates that your brand is engaged with the larger conversation in your niche.
- Staying Current and Relevant:
- Curating content allows you to stay current and share the latest industry trends, news, and insights. This keeps your audience informed and positions your brand as up-to-date and relevant.
- Content Variety:
- By curating content, you can offer a diverse range of content types, including articles, videos, and infographics, without the need to produce them yourself. This variety can keep your content strategy dynamic and interesting.
- Content Collaboration:
- Curating content from other creators can lead to collaboration opportunities. It may result in partnerships, cross-promotions, or engagement from the original content creators.
Ultimately, a balanced content strategy often involves a combination of creating original content and curating content from reputable sources. The key is to strike the right balance that aligns with your brand’s goals and resonates with your target audience.