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Home » Hootsuite Social Media Marketing Certification Exam Answers » External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

By vmartinez

External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

  • If the content is being shared across other popular social accounts
  • If the content deviates from your created brand content or voice.
  • If the content has never been shared before and has viral potential
  • If the content aligns with your content pillars relevant key topics

 

Explanation:

Here’s why:

  1. Relevance to Your Content Strategy:
    • Sharing content that aligns with your established content pillars and relevant key topics ensures consistency with your overall content strategy. It helps maintain a coherent brand message and engages your audience with content they find valuable.
  2. Consistency with Brand Voice:
    • If the content deviates from your created brand content or voice, it may create confusion or dilute your brand identity. It’s important to ensure that shared content is consistent with your brand’s tone, style, and messaging.

While factors like the content’s potential for virality, popularity on other social accounts, or being unique may have some relevance, the primary consideration should be whether the content aligns with your content strategy and resonates with your target audience.

 

Related content

Related questions:

  • While simply reposting other people's content can…
  • You’re the only person running the socials for your…
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  • Content curation is the act of collecting existing…

Filed Under: Hootsuite Social Media Marketing Certification Exam Answers

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