External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?
- If the content is being shared across other popular social accounts
- If the content deviates from your created brand content or voice.
- If the content has never been shared before and has viral potential
- If the content aligns with your content pillars relevant key topics