Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
- You should look at Active View: Companion conversions.
- You should look at Active View: Companion views.
- You should look at Active View: Video completes.
- You should look at Active View: Custom Metric Viewable Impressions.
or
- Video completes
- Companion conversions
- Custom viewable impressions
- Companion views
Explanation:
You should look at Active View: Custom Metric Viewable Impressions because this metric provides insights into how many times users viewed the video ad in a manner that met viewability standards, specifically focusing on the impressions that occurred after the :25 mark. By analyzing viewable impressions, you can determine how many viewers engaged with the actionable content presented after that point in the video, allowing you to assess the effectiveness of the ad in conveying its intended message. This metric is crucial for understanding audience engagement and ensuring that the key information is reaching the target viewers effectively.