Which of the following tips about mixing ad formats are correct? (Select all that apply)
- Start with the ad format that casts the widest “attention net” – Timeline Takeover.
- Diversify the mix of ad formats to extend the impact of your budget.
- Use different assets for different ad formats, a single asset seen among a mix of formats can decrease brand favorability.
- Leverage the individual strengths of Amplify and Promoted Video to move consumers through the funnel.