Twitter Performance Fundamentals Badge Answers - Twitter Flight School

 

 

Performance Fundamentals Badge Assessment

 

Some questions:

 

 

What are the two options for verifying your website tag? (select two)

•  Twitter verification assistant
•  Browser verification
•  Pixel helper extension
•  Twitter verification tracker

 

Match the following attribution types to their correct definition.

• 1 Last Touch Attribution
• 2 First Touch Attribution
• 3 Multi-Touch Attribution
• The last platform that impacts the user before they convert gets 100% of the credit
• The first platform that impacts the user gets 100% of the credit
• All platforms that impacted the user get a portion of the credit

 

Performance advertising on Twitter refers to digital ads that ask someone to:

•  Vote for a specific candidate or support a political cause
•  Start a live concert or musical performance
•  Complete a specific call to action, like Buy Now or Install
•  Change an attitude, like Cheer up

 

Where would you see an option to break out conversions by conversion event name?

•  In the Campaign Details section of the Campaign Creator
•  In the Campaigns tab in Ads Manager
•  When creating a downloadable .csv report in Ads Manager
•  At the bottom of the Ads Manager dashboard

 

Creating several conversion events of the same conversion type can lead to:

•  increased engagement with your Promoted Ads
•  duplicated data in your Twitter Ads dashboard
•  decreased overall spend
•  exhausting your daily budget maximum

 

True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking.

•  True
•  False

 

Why is measurement such a critical component of performance advertising?

•  Performance advertisers rely on measurement to determine their KPIs
•  Measurement is not a critical component of performance advertising
•  Performance advertisers tend to be more interested in data
•  Performance advertisers need to be able to prove their campaign drives results

 

Twitter has a direct integration with which partner-provided measurement tool?

•  DoubleClick Campaign Manager (DCM)
•  Adobe Analytics
•  Sizmek
•  Google Analytics

 

Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over

•  200%
•  It has declined, not increased
•  50%
•  5000%

 

Twitter’s App Re-engagement ads focus on:

•  reaching your existing users to help drive loyalty and engagement
•  new user acquisitions
•  sending promotional messages via DMs
•  driving awareness through video-based content

 

_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.

•  Website click attribution
•  Post-engagement attribution
•  Post-view attribution
•  Download attribution

 

When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.

•  Automatic bid
•  Optimal bid
•  Maximum bid
•  Target cost

 

_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.

•  A multiple site actions tag
•  A universal website tag
•  Multiple site actions tag
•  A single snippet website tag

 

Most advertisers give click-through attribution credit; only some of them give:

•  View-through attribution credit
•  Adjacency reporting
•  Cost Per App Click analysis
•  Time-of-day attribution credit

 

What allows you to measure site visits without using cookies?

•  Twitter Click ID
•  Twitter Tracking Pixel
•  Conversion optimization
•  Website tags

 

When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)

•  Unverified
•  Dormant
•  Verified
•  Tracking

 

What are the two types of Twitter Website Tags? (select two)

•  Mobile App Promotion Tags
•  Single Website (Event) Tag
•  Universal Website Tag
•  Optimized Website Tags

 

What are the website actions you can track using conversion tracking?

•  App installs, video views, downloads, and search results
•  Bounce rate, site visits, and sign ups
•  Site visits, purchases, downloads, sign ups, and custom actions
•  Website clicks, purchases, bounce rate, and custom actions

 

Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)

•  See deeper insights and trends around lifetime value and performance metrics.
•  Measure and compare the impact of your spending across all your marketing channels.
•  Collect location data and other identifying information from your audience.
•  Identify each step of your funnel and drive re-engagement through targeted re-marketing campaigns.

 

What percentage of people on Twitter have made a mobile purchase within the last month?

•  64%
•  25%
•  30%
•  50%

 

App measurement is typically done via:

•  A viewability measurement service
•  A pixel within the app itself
•  ClickID
•  A tracking software development kit (SDK)

 

True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign.

•  False
•  True

 

What is an App Install Ad?

•  an ad that runs on third-party services to help drive installs of your mobile app
•  a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app
•  a new kind of video ad from Twitter
•  an ad that displays across the iOS and Google Play stores

 

App Re-engagement campaigns help you: (select all that apply)

•  Drive loyalty
•  Increase usage
•  Sell in-app purchases
•  Get ahead of the app deletion phenomenon

 

Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter.

•  Google Analytics Code Snippet
•  Cookie-enabled website
•  Twitter Tracking Pixel
•  Conversion Tag

 

_________ lets you run your ads across Managed Publisher MoPub inventory for premium apps.

•  Twitter Audience Platform
•  Twitter Managed App Inventory
•  Twitter App Platform
•  Twitter iOS Gallery

 

For Website clicks campaigns, better performance is seen when the __________ is used for targeting.

•  Audience Creator Tool
•  Website Activity Custom Audience
•  Mobile Audience Manager
•  Custom Tailored Audience

 

________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.

•  Mobile Measurement Providers (MMP)
•  Mindshare Analysts (MA)
•  The Metrics Institute (TMI)
•  Most Accurate Providers (MAP)

 

To set up a Mobile App Promotion campaign, you will need to:

•  Enable the Twitter Pixel within your app
•  Add your application to your Twitter Ads account
•  Have at least 500 active users on your app
•  Have a five-star rating on the iOS App Store

 

On average, how many people abandon an app after just one session?

•  1 in 20
•  1 in 10
•  1 in 50
•  1 in 5

 

What is Marketing Mix Modeling?

•  A way to track how many ad formats you’re using regularly on Twitter
•  A statistical analysis on sales and advertising spend data
•  A cross-platform ad creative tool
•  An overview of time dedicated to advertisement

 

When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:

•  Measurement discrepancies
•  Measurement adjacencies
•  Higher reach
•  Lower reach

 

What bidding strategy do Website Clicks campaigns use?

•  CPC – Cost Per Click
•  ROAS – Return on Ad Spend
•  LTV – Lifetime Value
•  CPAC – Cost Per App Click

 

When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended?

•  Video views
•  Website conversions
•  Link clicks
•  App installs

 

Performance advertisers care about:

•  Building awareness for a new product or service.
•  Increasing their following on Twitter.
•  Driving performance at scale and being able to measure the results.
•  Driving increased video views and click-through rates.

 

A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.

•  Custom Tailored Audience
•  Website Activity Audience
•  Twitter Website Tag
•  Twitter Click ID

 

What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three)

•  Optimized action bidding
•  Target Cost
•  Maximum bid
•  Automatic bid

 

What should you do if your conversion events aren’t showing as tracking?

•  Nothing. Conversion events should not show as tracking
•  Make sure you’ve correctly set up your mobile conversion tracking events in your MACT partner dashboard
•  Wait 3-5 days for the conversion events to finish syncing
•  Contact Twitter customer service

 

What are the two ways you can buy an App Installs campaign on Twitter? (select two)

•  Optimized Action Bidding (OAB)
•  Cost per Download (CPD)
•  Cost per App Click (CPAC)
•  Return on Ad Spend (ROAS)

 

Where can people see your performance ad campaigns on Twitter? (select all that apply)

•  on partner apps via TAP
•  at the top of their DMs
•  on their home timeline
•  at the top of relevant search pages

 

What percentage of people access Twitter via mobile?

•  33%
•  25%
•  88%
•  50%

 

App Re-engagement campaigns target your ________ to drive even more conversions and loyalty.

•  Newsletter subscribers
•  Potential users
•  Existing users
•  Previous users

 

There are two main ways performance advertisers measure on Twitter: (select two)

•  Twitter Website Tag
•  Mobile IEM
•  Server-to-server integration with DCM
•  Twitter website tag

 

The allowable period between when someone viewed or clicked your ad and took action is called the:

•  Download Period
•  View-Click-View-Buy Window
•  User Action Window
•  Attribution Window

 

The Twitter Ads system completes conversion attribution on your conversions based on:

•  A standard attribution window timeframe
•  How much you spend per app click
•  How long it takes for you to get your first download
•  The attribution window you set

 

Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager.

•  Campaigns tab
•  Media library
•  Website tracker tab
•  Tweet composer

 

What are Twitter’s current performance advertising solutions? (select all that apply)

•  Website Click Campaigns
•  App Install Campaigns
•  App Re-engagement Campaigns
•  Awareness Campaigns

 

When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.

•  Optimal bid
•  Target cost
•  Automatic bid
•  Maximum bid

 

In Twitter Ads Manager’s performance dashboard, what are the values listed in the results columns tied to?

•  Your campaign flight duration
•  Conversion tracking for websites allows you to track
•  Your campaign objective
•  How much money you’ve spent on your campaign

 

What is a post-engagement attribution window?

•  A time window for determining whether or not the user is likely to uninstall your app
•  A time window for crediting Twitter with conversions that happen after someone engages with your ads
•  A time window for crediting Twitter with conversions that happen after someone views your ads
•  A time window for crediting Twitter with conversions that happen after a certain time of day

 

Where can you locate the DCM server to server solution?

•  In the Campaign Form, at the Ad Group level
•  In the Campaign Editor, under DCM Options
•  Within Analytics, under Tweet Activity
•  Within Tools, under Ads editor

 

___________ allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions.

•  Twitter Custom Audiences
•  Twitter Measurement Reports
•  App Activity Combinations
•  Promoted Video Ads

 

Which ad formats can be used in Twitter’s performance ad campaigns? (select all that apply)

•  Image Ads
•  Video Ads
•  Text Ads
•  Carousel Ads

 

_________ is critical to performance-focused advertisers because they need to prove their advertising drives results.

•  In-App Purchases
•  Cost Per App Click
•  Measurement
•  Platform Adjacency

 

For App Re-engagement campaigns, we recommend targeting:

•  Only users with an iOS device
•  As broadly as possible at first
•  Only a select group of users
•  Only users with an Android device

 

True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting.

•  True
•  False

 

What does AMM stand for?

•  App Measurement Management
•  Advanced Mobile Measurement
•  App Media Manager
•  Advanced Maintenance Metrics

 

What are the two things you must do before creating an App Installs campaign? (select two)

•  You need to set up your SKAd Network connection
•  Your app must have at least a 4.0 rating on the app store
•  You need to set up your MACT Partner
•  You need to set up your iOS Tracking Pixel

 

What are the two types of attribution windows you can set for your campaign? (select two)

•  Post-login
•  Post-engagment
•  Post-view
•  Post-acquisition

 

_________ are clickable images or videos that drive users directly to your website.

•  Twitter Video Ads
•  Twitter Image Ads
•  Website Click Ads
•  App Install Ads

 

Conversion tracking for websites allows you to track:

•  detailed information about someone’s location
•  how long someone spent looking at your ad before taking action
•  the actions someone takes after viewing or engaging with your ads on Twitter
•  the amount of time someone spent searching for something on your website

 

When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days.

•  User Acquisition Window
•  The Learning Period
•  There is no name for this period
•  Attribution Window

 

For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a ________________.

•  MACT Partner
•  Google Analytics Account
•  iOS Tracking Pixel
•  Performance advertisers need to be able to prove their campaign drives results

 

When you log into Twitter Ads Manager, what is the default view?

•  The latest Tweets dashboard
•  The performance dashboard
•  The campaign creator
•  Your Twitter timeline

 

_________ are created automatically when you link your app events with Twitter through your mobile measurement provider.

•  Mobile tailored audiences
•  App Install ads
•  Twitter website tags
•  Custom metrics in Ads Manager