A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be: By vmartinez A Kantar study revealed the correlation between a brand’s cultural relevance and its purchase intent to be: 44% 65% 73% 58% Related content Related questions:What percentage of a consumer's purchase decision is…To build cultural relevance for your brand, your…If you create a consideration Video campaign and…Using the audience planning tool, Dae Woon has…