You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

You are the CEO of a tech startup. You are uncertain about your target audience. You want to run a reach campaign on Twitter to promote your new time management app. You SHOULD do ALL of these things EXCEPT.

 

• Use 3+ ad formats when possible to drive greater results
• Don’t make changes in the first 3–5 days: give performance time to stabilize
• Mass-promote your message to the largest possible audience
• Keep your copy short and to the point