In the @FootballManager example, how did @SIgames drive awareness across Europe to promote #FM21ReleaseDay?
- They used Twitter Promoted Video.
- They used animated GIFs that were Retweeted by fans.
- They used Trend Takeover+ and artificial intelligence to gain attention and engage with their audience.
- They used a team of gaming influencers to live stream the launch of their new initiative on Twitter.