What is the primary objective of conducting a Reach campaign?

What is the primary objective of conducting a Reach campaign?

 

• Evaluating the campaign’s precision in targeting specific age groups and interest categories.
• Determining the unique audience percentage in comparison to traditional linear TV audiences.
• Measuring the campaign’s effectiveness in driving physical visits, online engagement, game participation, or audience tune-in.
• Assessing the campaign’s impact on brand awareness and customer perception.