What are the three steps in the creative evaluation process?
Twitch Gameplan certification Answers
Twitch Gameplan certification Answers
This assessment is comprised of 40 questions which cover the foundations of Amazon Advertising.
- You will have 120 minutes to complete the assessment.
- Achieve a score of 80% to pass the assessment.
- You may not review your answers once they've been submitted.
- If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
- You may attempt the assessment again after 24 hours.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/2440-twitch-gameplan-certification
Questions:
What percentage of Twitch viewers are likely to consider a brand that
supports their favorite streamers?
When advertising on Twitch, the landing page viewers are directed to must
match and be related products and/or services.
- Viewers cannot chat directly with the content creators in the stream chat.
- Twitch’s Community Guidelines cover the following areas, EXCEPT:
- Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.
- Twitch’s Ad Acceptance Policy only refers to advertising sold by Twitch Advertising and doesn’t cover any relationships that content creators and streamers may have with their sponsors.
- When advertising to a key audience, it’s important to discover WHO is in the audience and WHERE they generally live.
- Which moderation tools operate as human moderation? (Select all that apply)
- What is the standard lead time for the medium rectangle to launch and set the campaign live?
- The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.
- Which is not one of Twitch’s defenses against unwanted behaviors in chat messages?
- Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.
- Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.
- Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.
- In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high speed internet router to get started.
- Being descriptive and accurate with your Stream Info in the Stream Manager can help viewers find you and your content more quickly.
- Twitch’s popular emojis are called:
- Which is NOT one of the three key areas we focus on?
- Which of the following is Twitch’s most popular non-gaming category?
- Viewers can connect directly and in real time with content creators through the chat feature.
- In what two locations is TwitchCon held every year?
- The Medium Rectangle display unit keeps viewers engaged as they scroll and explore content on which pages?
- To achieve Partner status, one of the qualifying factors for an applicant is:
- Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.
- Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.
- The Twitch Insights & Measurement team found what percentage of young adults report that video ads and sponsored video help them to learn more about brands, products and services they may be interested in buying?
- Homepage Carousel, Branded Extensions and Influencer Streams are considered to be a part of what advertising solutions group at Twitch?
- Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.
- Channel mods can do which of the following? (Select all that apply)
- A content creator can become a Partner without reaching Affiliate status first.
- When a Twitch employee enters a streaming chat, what icon is used to signify their status?
- What core metrics are generated by Twitch’s first party data?
- The name of Twitch’s annual in-person conference is called:
- Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.
- Which of the following is NOT one of the top wants for streamers and content creators on Twitch?
- The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.
- As you select advertising strategies, they must coincide with Twitch’s Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.
- Which of the following organizations is one of Twitch’s trusted third party resources to obtain industry standard video metrics?
- Where will users experience ads when on Twitch?
- Affiliate streamers must achieve Partner status to be able to monetize their channel.
- How many hours do 11% of mobile gamers, 37% of console gamers, and 59% of PC gamers play in an average month?
- Twitch can be accessed on any browser from Twitch.tv or through apps for desktop computers, mobile phones with iOs/Android capability, gaming consoles like PlayStation or Xbox and CTV devices like AppleTV and Chromecast.
- Which of the following are content categories available on Twitch?
- Twitch’s goal with measuring campaign performance includes: (select all that apply)
- What insights does Twitch RPG NOT offer?
- About how many active viewers watch sports on Twitch on a daily basis?
- Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?
- Twitch is an unmoderated service.
- Other live streaming competitors are not allowed to advertise on Twitch (ex: YouTube Live, Facebook Live, Discord, etc.)
- Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:
- First Impression Takeovers and Premium Video are examples of what category of Twitch Advertising Products?
- Which of the following are prohibited content category restrictions?
- How is identifying trends in gaming beneficial?
- Custom influencer campaigns are available for all Twitch accounts.
- Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising?
- What three key areas does Twitch focus on providing best in class insight and measurement solutions?
- Which of the following does the Twitch viewing experience drive a greater feeling of, more so than that of TV?
- What is Twitch RPG?
- Identifying trends in gaming and live streaming is important to helping our customers remain relevant and authentic when entering the ever-evolving world of Twitch.
- Which of the following is NOT a content category on Twitch?
- Super Leaderboard, Homepage Headliner and Medium Rectangle are all examples of what category of Twitch advertising products?
- Twitch’s Ads Acceptance policy allows live streaming competitors like YouTube Live, Facebook Live or Discord to advertise directly on Twitch.
- Twitch is only able to offer third party measurement capabilities via our data partners because we do NOT collect which of the following:
- The Twitch community is 49% — likely to be encouraged by an online advert or friends recommendations.
- Which of the following is NOT one of the three levels of Brand Solutions that are offered by Twitch Advertising? Select All Correct Responses
- Twitch’s goal with measuring campaign performance includes: (select all that apply) Select All Correct Responses
- Channel mods can do which of the following? (Select all that apply) Select All Correct Responses
- Which moderation tools operate as human moderation? (Select all that apply) Select All Correct Responses
- Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform.
- Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.
- What is not one of the key elements of a channel page?
- What measurement tool is used to track how effectively sponsorships worked in delivering brand health gains across the funnel?
- What are two engagement metrics that Twitch is invested in quantifying?
- Which is NOT one of the three key areas the client measurement team is focused on?
- When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.
- When advertising globally, all ads must be in the primary official language that the advertiser is located in.
- Which of the following is not able be measured by Twitch’s bespoke measurement capabilities?
- What percentage of Twitch viewers are likely to consider a brand that supports their favorite streamers?
- Which of the following is NOT prohibited content, products, or service?
- What is not one of the benefits of the Amazon Twitch server to server methodology?
- Which question should be looking to solve for in a consideration campaign?
- Where is the Medium rectangle/square advertising unit found on Twitch?
- To become an Affiliate creator on Twitch, a streamer needs to complete the following in a month:
- What percentage of the Twitch audience will watch a full ad without scrolling or clicking away?
- Twitch Premium Video packages are incorporated into live Twitch broadcasts, are highly visible, are above the fold, and are:
- At any given time, there are over how many million viewers around the globe watching live on Twitch?
- When does a user see a First Impression Takeover video?
- Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?
- About how many hours of non-gaming content did Twitch users consume last year via categories like Just Chatting, Food & Drink and Music?
- The Sponsored Influencer Program allows brands to sponsor, on average, a 2-hour livestream with a Twitch streamer
- Which of the following is not a service that the Brand Partnership Studio provides?
- Which of the following is not an option within Custom Solutions?
- Twitch Custom Commercials require entirely net new video assets to create.
- Custom branded extensions are live apps that empower streamers to enhance their channels with an added layer of interactivity between the streamer, audience, and content.
- Channel pages are where viewers go to watch a live stream or past broadcast, find information about the streamer, and connect with the community.
- What is the correct description of the Super Leaderboard?
- What is the correct description of the Show and Tell program within Twitch Tried and True?
- Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?
- Which of the following statements about Twitch Direct Insertion Order (IO) is not true?
Which statement accurately describes safety versus suitability?
Which statement accurately describes safety versus suitability?
What is the primary function of the Headliner ad unit on Twitch?
What is the primary function of the Headliner ad unit on Twitch?
Which of the following statements about Twitch Direct Insertion Order (IO) is not true?
Which of the following statements about Twitch Direct Insertion Order (IO) is not true?
- It offers contextual targeting.
- It allows activation beyond Amazon DSP locales.
- It has a fixed CPM with guaranteed delivery.
- It does not allow for Twitch RPG Solutions
Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?
Which product is a video product that enables brands to have up to thirty seconds of their video creative served site wide as the first video viewers see on Twitch for the day?
- Stream Display Ads
- First Impression Takeover
- Homepage Headliner
- Bounty Board
Explanation:
The product that enables brands to have up to thirty seconds of their video creative served site-wide as the first video viewers see on Twitch for the day is called:
Twitch First Watch.
What is the correct description of the Show and Tell program within Twitch Tried and True?
What is the correct description of the Show and Tell program within Twitch Tried and True?
- Involves streamer in-game challenges to tap into community competitiveness
- Use of templated experiences that reward audience participation and encourages friendly competition
- Streamers develop a diaologue around a brand with their community live
- Leverage Twitch talent in a commercial to bring a level of authenticity and resonance
Explanation:
The correct description of the Show and Tell program within Twitch Tried and True is: The Show and Tell program allows advertisers to run targeted ads alongside live shows, premieres, and events across Twitch.