The Ultimate Guide to Launching a Profitable Small Business Exam Answers

How much money should you spend on a video ad?

• It isn’t best practice to spend money on video ads
• About $10-$12 per day
• About $2-$5 per day
• No more than $10 per week

What should you be sharing on your LinkedIn feed? (check all that apply)

• Helpful tips and articles
• Links to your freebie lead magnet
• Personal information so your customers can get to know the real you
• Sales pitches
• Repurposed content that you’ve previously shared
• Your competitor’s content, but with a fresh new spin

What is a great way to get a lot of attention fast on social media?

• Promote your new product or service with an enticing sales pitch
• Jump on a brand new feature that is rolled out on an existing platform
• Choose a day each week to post once every hour
• Join in on a controversial topic

Why is it a good idea to clean out your email list every few months?

• To ensure your email list is always less than 5K
• Because if you don’t do it manually, your email marketing tool will clean it out for you
• To get rid of customers you no longer want
• To avoid being sent to the spam folder due to non-engagement

For every $1 you put into your email marketing, how much can you get back?

• $42
• $52
• $2
• $102

Which stage of the sales funnel should your content encourage leads to convert?

• At any stage of the funnel
• Bottom of the funnel
• Middle of the funnel
• Top of the funnel