What is the key focus of marketing?
- Providing offerings that have value
- Generating the most profit
- Raising brand awareness
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Questions:
At its core marketing involves which of these steps? Select all that apply.
Which of the following are types of digital marketing? Select all that apply.
Which of the following statements is true about Facebook and Instagram messenger?
Social Media for Business Practice Quiz
The Social Media Landscape Quiz
Which of the following statements is true about Instagram?
Which of the following statements is true about Facebook and Instagram messenger?
True or false: Businesses and non-profit organizations can participate in Social Media Marketing.
True or false? YouTube is a platform designed for sharing video content.
Social Media Platforms Part I Practice Quiz
Social Media Platforms Overview Quiz
Which of the following goals fit the SMART framework? (Choose all that apply)
Which of the following is an important quality of a KPI?
Which of the following is an example of a marketing KPI? Select all that apply.
What would be a good KPI for him to use when evaluating if he is reaching this goal?
How to Set Your Marketing Goals Practice Quiz
Goals and Planning for Success Quiz
“Get 10,000 website visits during the month of May”.
What would be a good KPI for her to use when evaluating if she is reaching this goal?
What would be a good KPI for him to use when evaluating if he is reaching this goal?
All of the following social media data can help you determine your target audience except:
True or False: Envy is a stage in the typical customer journey.
True or False: When outlining your target audience, you should consider audience needs, interests, and demographic data.
True or False: It’s possible for a company to have more than one target audience.
Define Your Target Audience Practice Quiz
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Understand Your Audience Quiz
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Determine whether the following statement is true or false: When an employee posts from a personal account, it is not important that they use the appropriate tone and messaging.
Which part of your LinkedIn profile should be your virtual elevator pitch?
Which benefit of blogging is the following an example of?
When a business creates quality key-word rich blog posts frequently, it gives search engines fresh content to add to its database
Choose Your Social Media Platforms Practice Quiz
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Choose Your Social Media Channels Quiz
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“Nordstrom referred to company guidelines that can help employees to represent the company in a way that doesn’t harm the brand”
There is a transactional functionality.
Posting valuable content consistently helps elevate a company as a trusted resource within their industry leading to more visitors, more potential customers and more sales.
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What should your branding do for customers? (Choose all that apply)
Which of these things are NOT essential for your company social media page?
Which of the following is a function of the brand? Select all that apply.
Which of the following is a function of the brand? Select all that apply.
Which of the following is not a part of a brand’s purpose?
When you create a social media page for your business, you should always include which of the following? (Choose all that apply)
Which of the following components does a brand consist of? Select all that apply.
Which of the following components does a brand consist of? Select all that apply.
If you’re a visually oriented business, what major social media platform is essential for your business to have a page on?
What major social media platform leads in business-to-business [B2B] interactions?
Which voice would be most fitting to connect with the following audience?
College students looking for humorous critique on current events and media
Which of the following is not a part of brand identity?
Establish Your Social Media Presence Practice Quiz
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Establish Your Presence Quiz
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What the business does and why they do it, including articulating a set of values for the business
Teenagers between the ages of ten to thirteen, looking to buy colorful jewelry
A good way to get people to engage with your Facebook post is:
(Select all that apply)
True or False: Every Instagram post needs to contain a “hard sell” for your product.
When you’re posting a photo in an advertisement, what are some things you should do? (Select all that apply)
What’s the best performing type of post on Facebook?
To show your Facebook post to an audience outside your followers, you should:
Social Media Content Building Blocks Practice Quiz
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Social Media Content Quiz
(Select all that apply)
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(Select all that apply)
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Which social media scheduler has a built-in chatbot creator?
What elements should you include on your content calendar?
Which of the following are benefits to having a content calendar for your social media posts? (Select all that apply)
Calla and Ivy receive a comment from a customer named Amélie on their Facebook page. It reads:
“Hey Imra—I loved my bouquet but I think it introduced termites into my home. I need to talk to you.”
How do you respond?
True or False: Admins have total control of a Facebook page and are the only class that can assign and change others’ roles.
Joseph has a piano tutoring business and holds lessons for his students at his studio most days during the week. He likes to post videos of his student’s progress and playing tips to his Facebook page for his followers. He has plenty of videos and content to be posted, but has trouble remembering to post. When he does post, engagement is inconsistent. Which of the following tips should he apply to his social media strategy to better manage his page?
True or False: When responding to customer comments, it is important to take any issues and criticism of the brand out of the public sphere and address customers in private messages.
Which of the following is one of the three main categories of engaging social media content?
True or False: Using Hashtags in your post are a great way to connect with potential customers.
Manage Your Content Calendar Practice Quiz
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Social Media Content Management Quiz
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“I went on vacation with my husband and all our anniversary photos have a big crack! Your camera is tearing us apart!”
How do you respond?
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Take a look at Imra’s blog post promotions. Which post had the least readership on the website, and what insight would that give her for writing future blog posts? (Choose one)
Imra has started a Flower of the Week post, to help educate her followers about the different types of flowers out in the world. Unfortunately, engagement has been pretty low. Which options below could improve engagement? (Choose all that apply)
Imra wanted to broadcast the local Tulip Fest, on May 2, 3, and 9, to her followers in the hopes that it would boost engagement. She chose to use Insta Live video to show her audience the festival as it was happening. What could be a lesson to take into future posts?
Calla & Ivy is going to be hosting some summer classes on floral arrangement, and Imra has posted twice about it, once on May 20 and once on May 27. What are some ways that Imra can gain more audience members for future promotional posts? (Choose all that apply)
Imra has started sharing articles to Twitter she thinks her audience may find useful. What is something that Imra should keep in mind when reposting articles written by other people?
Imra makes a note of the important holidays throughout the month of May which might prompt her customers to purchase her flowers. For each holiday, she has planned a post for Facebook with a link to her website and a purchase page. Which holiday post was most successful with engagement?
Which platform has the highest engagement for Calla & Ivy?
Imra noticed a jump in new followers on Instagram on May 10. What could be a reasonable cause of that?
In honor of Fair Trade Day on May 13, Imra wanted to create some content to raise awareness around fair trade flower farms. Take a look at the blog post promotions from May 11, 12, and 13. What could be a lesson to take into future posts?
Evaluate Data for Your Posts Practice Quiz
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Evaluate Your Efforts Quiz
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You’re running ads for a business that designs tailor-made dresses and operates primarily through consultations. Which of the following Facebook Call to Action buttons should you use if you want people to sign up for a consultation?
True or false? If you’re advertising on a platform like Pinterest that doesn’t offer Call-to-Action buttons, you can’t include a CTA in your ad.
Which of the following statements is true in regards to how paid advertising may benefit a business? (Select all that apply)
True or False: Paid ads are guaranteed to be displayed in the feeds of your target audience.
True or false? A post is “organic” when it is posted from your account and spreads from people who engage with your content to their friends without having to pay.
For an ad to be effective its five core elements must work together and match. Which of the following statements reflect the 5 core elements of effective ads? (Select all that apply)
Why, When and Where to Advertise Practice Quiz
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Introduction to Social Media Advertising Quiz
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Your ad creative is a video of four well-dressed 20s-somethings laughing over coffee, with their Case-covered phones placed on the table. Your copy reads: “You’re stylish—shouldn’t your phone be, too?” Your CTA says “Book Now”
Which part of the ad is ineffective?
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Which part of your creative brief describes what you’re trying to promote or sell?
True or false? Copywriting and email marketing are effectively the same job, as they both involve text-based communication with customers.
Which of the following are good tips to keep in mind when shooting a picture for your ad campaign? (Choose all that apply)
You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?
You should organize the copy of your ad into three parts. Which of the following is NOT one of those three parts?
Which of the following are good things to keep in mind when copywriting? (Choose all that apply)
Designing and Writing Effective Ads Practice Quiz
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Creating Effective Ads on Social Media Quiz
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True or false? COPPA is an extension law to CCPA?
Which of the following data categories are companies prohibited to collect under the GDPR?
What’s the acronym for the law that gives residents of California more insight into what data is collected about them, and was passed in 2020?
True or false? The DAA’s YourAdChoices program performs the same role in the US that the GDPR does in the European Union.
Which of the following are NOT European self-regulatory principles for Data-Driven Advertising?
How is data-driven advertising different from other forms of advertising?
Facebook’s Data Policy clearly outlines which of the following information? (Select all that apply)
You recently signed up for a new account with Facebook. The information that you entered when signing up for your account and your interactions on your account are examples of what type of data?
The Role of Data in Social Media Advertising Practice Quiz
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Data, Privacy and Policies on Social Media Quiz
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Let’s say you have a food magazine that you’re promoting an Instagram post for. Your goal is to build a larger following on Instagram to eventually grow your business. Your promoted post should direct users towards:
True or false? Engagement rates are higher for Instagram stories without sound, as people frequently watch them muted.
True or false? After creating an ad, you submit it for review to make sure that it meets Instagram’s Advertising Policies.
Let’s say you own a sporting goods store. You decide to boost a pre-existing post as an ad to create more awareness around your business and increase online visibility for your business. Which success metric should you track to determine whether your ad was successful?
What action would a business want its customers to take if it selects “Promote Your Page” as its campaign objective when creating an ad on Facebook?
First Steps of Advertising on Facebook Practice Quiz
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Which Facebook Ads Manager objective should you choose for your campaign?
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Getting Started with Advertising on Facebook and Instagram Quiz
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Which of the following are examples of ad placement options for ads created on Ads Manager? (Choose all that apply)
Which type of major ad placement places your ad on Facebook and Facebook Marketplace if someone searches something related to your product?
Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.
Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.
Company Two is targeting all men who like to skateboard in the U.S. Company Two budgeted way more money than Company One for ads.
Which part of Company Two's Total Value score will this boost?
What is the second step in the campaign-creation process in Ads Manager?
In which major section of Ads Manager (found in the top navigation bar) could you learn more about why Facebook might have rejected your ad?
True or False? Ads Manager’s Creative Hub lets you prepare mockup ad campaigns without actually running them.
Introduction to Ads Manager Practice Quiz
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Company One’s ads target all American women who cycle, whereas Company Two’s ads target cyclists who live in Portland with Portland-specific messages.
Which part of Company Two’s Total Value score does Marissa’s purchasing history boost?
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First Steps in Facebook Ads Manager Quiz
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Company Two is targeting all men who like to skateboard in the U.S.
Daniel clicked “Shop Now!” on a lot of Rocky Mountain-themed skate merchandise ads in the past.
Which part of Company One’s Total Value score will this boost?
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Which Facebook ad campaign objective group includes objectives to create initial awareness of your brand?
What type of budget tells Facebook how much you’re willing to spend over the entire runtime of your campaign?
Which bid strategy does Facebook recommend you select in Ads Manager?
If you’re doing a split-test, which variable should you change if you want to see whether one image-text combination gets more leads than another?
Which variable in a split test compares how effective your ads are at reaching different audiences or demographics?
Which bid strategy tells Facebook to bid with the goal of getting you the lowest possible cost per desired action, while also spending your entire budget by the end of the campaign?
Find the Campaign Objective that Matches Your Business Goal Practice Quiz
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Which ad objective is appropriate for this business?
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Determine Your Campaign Objective and Budget Quiz
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The three audience types you can create in Ads Manager are Core Audiences, Lookalike Audiences, and _____________?
An apparel company known for its line of t-shirts and hoodies is trying to boost an accessories line it launched last year, but they can't seem to get it to pick up.
They know they have sales, and they know they have visitors to the product page, but they can't connect the two. Retargeting their core audience doesn't seem to be working. They recently installed the Facebook pixel on the website.
What course of action can they now take?
Often scheduling your ads is very useful, but it could also be harmful. In what way could it be harmful to your campaign?
A mobile app-based company wants to improve their advertising, and wants to start playing around with Manual Placements to see if that improves their return. Of the four responses below, which would be a good place to start?
Your company is focusing on brand awareness, and getting the word out about who they are and what they do. The strategy is a steady, consistent placement of ads. You also only know what your budget is on a week-to-week basis.
What type of budget would you choose on Ads Manager?
Creating an Audience in Ads Manager Practice Quiz
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Select Your Audience, Placements and Schedule Quiz
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They know they have sales, and they know they have visitors to the product page, but they can't connect the two. Retargeting their core audience doesn't seem to be working.
Why would installing the Facebook Pixel be a good idea?
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They already have a massive list of customers stored in their internal database from sales tracking and newsletter signups.
How could they easily begin targeting their audience online using Ads Manager?
You find that Insights tells you that your target audience is on Facebook mostly late evening/early morning, while ads were scheduled during the afternoon/peak hours. Why is this good to know?
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In this situation is Daily Budget the best setting for their budget?
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You investigate their Core Audience settings, and find the location set to three neighborhoods in San Francisco, the age set to 25-30, and just one detailed targeting criteria. What does this tell you?
Which objective and placements should the client use?
You're creating a Core Audience for them. What criteria would you probably choose?
Age: 30-60
Gender: All
Detailed Targeting: Filmmaking, Art Film, Movies, Short Films, Documentaries
Age: 40-60
Gender: Men
Detailed Targeting: Movies, Road Movies, Motorsports, Auto Racing
Age: 18-30
Gender: All
Detailed Targeting: Movies, Action Movies, Console Gamers, Gaming, RPG
Age: 30-40
Gender: Women
Detailed Targeting: Visual arts, performing arts, art film, museums, galleries
A hardware business wants users to immediately be able to browse its pipe collection, which contains more than 25 types of pipe of varying lengths and widths. Which ad format should the retailer use to meet these requirements?
An advertiser is looking to change an ad campaign’s budget. Where should the advertiser navigate in Ads Manager?
True or False? When creating image-based ads, you should crop them to make sure they look great in a square, vertical, and horizontal format.
You design a PSA ad for a campaign that raises awareness about the dangers of drunk driving, and your image is a photo of a dead body after a drunk-driving accident. Is Facebook likely to reject this campaign for violating its Ad Policies?
What is a valid reason that an ad would be rejected by Facebook?
A new alcoholic seltzer company wants to compete in a crowded market by creating a video ad campaign which people will remember when they go to the store. Which metric should the company use to evaluate the success of the campaign?
How to Create Your Ads in Ads Manager Practice Quiz
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The business wants to link each style page directly to the product with a call-to-action purchase button. Which ad format should the retailer use to meet these requirements?
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Create Your Ads and Evaluate Your Campaign Results Quiz
The business wants to link each style page directly to the product to receive pixel information. Which ad format should the retailer use to meet these requirements?
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What feature is unique to Instagram Stories and Facebook Stories?
What is the minimum criteria a company must meet to receive the "very responsive to messages" badge?
What is a benefit of using a Facebook ad instead of a regular Page post?
Which role for managing your Facebook page is the lowest class of permissioning and has access to audience data?
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?
If your goal is to generate sales on your website, which Facebook campaign objective should you select?
What are the benefits of Facebook pixel? (Choose all that apply)
An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level of Ads Manager should they view to see these results?
Which two settings can be changed at the ad set level? (Choose all that apply)
Which part of the Facebook total value ad auction equation tells you how much an advertiser is willing to pay to achieve their desired outcome?
A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?
A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram. Which campaign objective is appropriate for this brand?
A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?
Which element is required to create a Custom Audience from website visitors?
Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?
True or False: You must have Lifetime budget selected in order to set a specific ads schedule (i.e. one with specified days and times).
A candy company creates a campaign to increase sales of its candies through its website. Which metric should the company use to evaluate the success of the campaign?
Advertising with Facebook Quiz
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A business wants to evaluate their campaign, and specifically wants to look at how much revenue they made versus how much they spent on advertising. This measurement would be:
A business wants to evaluate how much they're spending on their customers, versus how much their customers go on to spend. If they want to see how much they spent for a customer to take action on a campaign, that measurement would be:
A business is setting up a campaign, and is thinking ahead to which metrics they would want to track. Which KPIs would you track for a conversion campaign?
A business set up an awareness campaign, a consideration campaign, and a conversion campaign to get new customers to their first purchase. If they spent $10,000 total and got 500 new customers, what was their Customer Acquisition Cost?
A business is trying to get a better return on their ad spend — they've been hovering around 1.5 — and they're hoping this last campaign helped. It ran at $400 ad spend a month for three months, and they generated $1500 in revenue. How did they do?
A business ran a consideration campaign, where their Cost Per Result was $0.50. Considering their previous campaign returned a Cost Per Result of $0.75, how did they do?
ROAS & ROI Practice Quiz
What was the ROAS of the campaign?
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What was the ROAS?
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What was the ROAS?
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What was the ROAS?
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What was their ROI on the campaign?
(Round your answer to the nearest hundredth)
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Note: You do not need to take the cost of materials into account for the ROAS calculation.
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What was the ROAS?
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What was the ROAS?
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What is their ROI?
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What was the ROAS?
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Cost Per Result Practice Quiz
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What was the Cost Per Result?
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LTV Practice Quiz
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Evaluate Your Marketing Results Against Goals Quiz
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What was their Customer Acquisition Cost?
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How might a Brand Survey Test on the Facebook platform help an advertiser?
Which of the following are elements of an experimental design?
You want to run an experiment for your company’s advertising campaign. When designing your experiment, you randomly assign people to a control group and a treatment group. Studies that use this type of experiment are referred to as:
Imagine you want to track customer actions taken on your company’s app. Which Facebook tool would be most helpful?
What does it mean when Facebook says it uses Intention to Treat (ITT) in advertising effectiveness tests?
What is the difference between a Holdout Test and a Brand Survey Test on Facebook?
What is an acceptable confidence level for your test?
Introduction to Advertising Effectiveness Measurements Practice Quiz
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Measure Your Advertising Effectiveness Quiz
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Imagine you are planning a campaign for a shoe brand on Instagram. You have several images of the shoes you want to promote, but you are not sure which image will work best. After a meeting with your team, you decide to run an A/B test. Version A includes an image of three shoes and a model with the caption “Put your best foot forward. Check out our summer collection.” There is a call to action button that says ‘order now’. What is the best practice to follow when developing your version B?
Which of the following is correct about a positional model?
True or false? In statistical or math models you let the data speak and you don’t decide on a model ahead of time.
Both A/B tests and Attribution Modeling studies help you to optimize your advertising, but how do they differ?
Which of the following statements is true about connecting touchpoints to one individual person? (Select all that apply)
Optimize within a Campaign with A/B Testing Practice Quiz
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Optimize Your Ad Campaigns Quiz
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What are some slides you'd want to include in your slide deck?
What is a best practice to keep in mind when presenting data visually?
When creating a presentation, what should you focus on last?
You want to talk about an experiment you ran that showed the path a customer took from your campaign to the result. Which of the following would you talk about?
It's the day of your presentation, and you are NOT freaking out. Why?
If you were presenting your data results, and wanted to talk about how much a new customer might spend over the full relation with your business, what number would you include?
Telling Your Full Campaign Story Practice Quiz
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Communicate Your Marketing Results Quiz
By vmartinez
What is the key focus of marketing?
By vmartinez
True or false: Businesses and non-profit organizations can participate in Social Media Marketing.
By vmartinez
Which of the following statements is true about Instagram?
By vmartinez
Which of the following social media platforms are encompassed by Meta? (Select all that apply)
By vmartinez
Which of the following is NOT a type of digital marketing?
By vmartinez
Which of these steps is not at the core of marketing?