Maria set a SMART goal for her chocolate business: “Increase online sales by 50% by the end of 6 months”. What would be a good KPI for her to use to evaluate if she is reaching this goal?
- Sales Revenue (how much money you generate from sales)
- Cost per sale (how much it cost in marketing dollars to generate a sale)
- Conversion rate (how many people took action, e.g. bought something, out of the people you attracted)
- Brand awareness (number of people who know about your brand)