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Snapchat Ads Manager Campaign Optimization Exam Answers

Snapchat Ads Manager Campaign Optimization Exam Answers

 

Exam Name: Snapchat Ads Manager Campaign Optimization Final Exam

 

Exam URL: https://focus.snapchat.com/student/collection/931145

 

Questions:

  1. To check if your current bid amount is competitive enough, selecting which bid strategy shows you the suggested bid range?
  2. In the Manage Ads table, which column tells you why your ad, ad set, or campaign isn’t running?
  3. In the Manage Ads table, hovering over which icon tells you why your ad was rejected?
  4. SKAdNetwork enforces a minimum delay of how many hours before it sends postbacks for events?
  5. What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?
  6. To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?
  7. What is a best practice to limit attribution discrepancies?
  8. Which optimization lever improves the chances of what Snapchatters will do once they see your ad?
  9. When a campaign fails to spend any of its budget, what is the most likely reason?
  10. Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?
  11. Which of these options is NOT a variable you can experiment on with the split testing feature in Ads Manager?
  12. Which campaign setting in Ads Manager should you adjust for seasonality?
  13. Xavier plans to launch a new campaign based on the winner of his creative split test. What are the only two settings he needs to specify before he can publish the campaign?
  14. Which tool in Ads Manager helps you determine which audience segments are engaging the most with your campaigns?
  15. Which section of Ads Manager can you use to set up split tests, view results, and launch split test winners all in one place?
  16. Which type of audience can you build in Ads Manager to reach Snapchatters who have taken certain actions on your previous campaigns?
  17. How can your campaign reach more Snapchatters in different parts of the app?
  18. Which resource should you use to search for a resolution to your issue before reaching out to Ad Support?
  19. What is the fastest way to get in touch with someone from Ad Support?
  20. In Manage Ads, what tool can you use to provide Ad Support with a list of all the previous changes made to the campaign, ad set, or ad?
  21. Adjusting which of these options is the most impactful optimization lever for any active campaign?
  22. Using which type of Lookalike Audience lets you target the largest possible audience who have the broadest resemblance to the seed audience?
  23. Which metric indicates the level of Snapchatter engagement over the course of a campaign?
  24. What is the most effective way to optimize your audience targeting?
  25. What can you monitor to ensure your campaign is spending in full?
  26. If an ad set is hitting its daily budget, what can you do to get into more competitive audience segments?
  27. For a campaign that is already doing well, optimization is any action that increases what?
  28. If you want to spend your daily budget as soon as impressions are available, what type of pacing option should you choose?
  29. What can you do if you don’t see desired performance with a lower funnel bid goal?
  30. To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?
  31. Which tool in the Manage Ads table can you use to schedule a custom report email?
  32. Hadiza wants to see an aggregate breakdown of who viewed, engaged with, and took action on her website campaign. What tool can she use to do that?
  33. From the main menu in Ads Manager, where can you find a list of all reports you’ve previously created for your ad account?
  34. Audrey needs to look at all the performance data for her agency’s current and past Snapchat campaigns. Where in Ads Manager can she find that?
  35. On the Delivery Insights dashboard, which tab do you click to view the metrics breakdown across Snapchat Lifestyle Categories?
  36. In the Report Builder, where do you choose the lookback window for your report data?
  37. Where can you view a visual dashboard of Delivery Insights for a selected campaign, ad set, or ad?
  38. Where can you share a customized view of Manage Ads with other admins of your Ads Manager account?
  39. Sai wants to export a report of Delivery Insights for all his app install campaigns on Snapchat. What tool does he click in Manage Ads to do that?
  40. Stig needs to send a weekly report to his team containing metrics on their Snapchat lead generation campaign. What tool would he use to schedule this custom report?

 

 

Audrey needs to look at all the performance data for her agency’s current and past Snapchat campaigns. Where in Ads Manager can she find that?

By

Audrey needs to look at all the performance data for her agency’s current and past Snapchat campaigns. Where in Ads Manager can she find that?

 

  • Manage Ads
  • Campaign Lab
  • Business Help Center
  • Delivery Insights

 

From the main menu in Ads Manager, where can you find a list of all reports you’ve previously created for your ad account?

By

From the main menu in Ads Manager, where can you find a list of all reports you’ve previously created for your ad account?

 

  • Reports
  • Manage Ads
  • Ad Accounts
  • Campaign Lab

 

Hadiza wants to see an aggregate breakdown of who viewed, engaged with, and took action on her website campaign. What tool can she use to do that?

By

Hadiza wants to see an aggregate breakdown of who viewed, engaged with, and took action on her website campaign. What tool can she use to do that?

 

  • Delivery Insights
  • Audience Insights
  • Ads Insights
  • Campaign Insights

 

To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?

By

To maximize Snapchatter engagement, you should cycle in new creative every 2-3 weeks. You may need to do this more often if your campaign has what?

 

  • Narrow audience
  • Lower funnel bid goal
  • Limited budget
  • Accelerated pacing

 

What can you do if you don’t see desired performance with a lower funnel bid goal?

By

What can you do if you don’t see desired performance with a lower funnel bid goal?

 

  • Bid on lesser intent actions
  • Lower the bid amount
  • Narrow the audience
  • Adjust the pacing