SEMrush Fundamentals of Marketing Analytics Exam Answers

 

In which report in Semrush Backlink Audit can you connect GA4 to show how much referral traffic there is per page?

 

• Disavow
• Audit
• Target pages
• Lost and Found

 

 

Integrating Google Search Console data with Semrush will allow you to discover additional backlinks in your Backlink Audit.

 

• False

 

• True

 

 

Which of the following scenarios is the best for a website?

 

• Low Toxicity Score, Low Authority Score
• Low Toxicity Score, High Authority Score
• High Toxicity Score, Low Authority Score
• High Toxicity Score, High Authority Score

 

 

Which of the following statements is true?

 

• YouTube Studio and Content Manager CMS both contain Analytics that describe content performance.
• CMS stands for Content Management System.
• YouTube Studio lets you manage content for a single channel.
• All of the above.

or

• 18% of GDN inventory is text only
• Responsive ads are shown on YouTube and Gmail
• 33% of GDN ad placements can serve text ads only
• Responsive ads capture user interactions and provide detailed reporting in AdWords

or

• Buyers cannot move through the buyer’s journey without the help of a seller.
• In the past, buyers had more power than sellers, but now sellers have more power than buyers.
• In the past, sellers had more power than buyers, but now buyers have more power than sellers.
• The internet has made buyers and sellers equal to each other.

or

• Backlinks that lead to broken pages on your site will not affect the authority of your site in the eyes of search engines.
• Obtaining a backlink from any website is good and will help establish the authority of your site in the eyes of search engines.
• Obtaining a backlink from a strong source website can bring traffic to your site and will help establish the authority of your site in the eyes of search engines.
• Obtaining a vast amount of backlinks from websites unrelated to your industry will help establish the authority of your site in the eyes of search engines.

or

• Your sender reputation score is a singular compounded score weighed across all ISPs and is public information.
• Your sender reputation score is a singular compounded score weighed across all ISPs and is NOT made public.
• Your sender reputation score is unique to each ISP and is public information.
• Your sender reputation score is unique to each ISP and is NOT made public.

or

• Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
• Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
• Automation is dependent on a certain number of personalization tokens being present in an email.
• Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.

 

 

What are the main types of links usually evident on websites?

 

• Text and Forms
• Images and Frames
• Text and Frames
• Text and Images

 

 

The more difficult the keywords you target in organic search, the weaker your off-page SEO performance needs to be.

 

• False

 

• True