Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
- Segments
- Conversion columns
- Templates
- Labels
Explanation:
In the context of a customer selling multiple sneaker styles and updating campaigns to reflect new audience targets for a basketball sneaker campaign in Search Ads 360, the appropriate feature to track these changes is **Labels.** Labels in Search Ads 360 enable advertisers to categorize and organize campaigns based on specific attributes or updates. By applying labels, advertisers can easily identify and track changes made to campaigns, such as adjustments to audience targets or updates related to seasonal sneaker styles. This helps in efficient campaign management, providing a clear and organized way to monitor and analyze the impact of modifications. Labels serve as a valuable tool for advertisers to keep track of dynamic changes in their campaigns and ensure effective optimization aligned with their marketing objectives.