Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
- Budget bid strategies
- Data-driven attribution
- Conversion cart data
- Custom Floodlight variables
Explanation:
To gain insights into how buyers convert on different varieties of natural supplements within a wellness brand’s product line, it’s recommended to set up “Custom Floodlight variables” in their Search Ads 360 account. Custom Floodlight variables allow for additional data to be captured and associated with conversions, providing a more granular understanding of user behavior. By utilizing Custom Floodlight variables, the wellness brand can tailor their tracking to specific details related to stress and anxiety supplements. This level of customization enables them to analyze and optimize their advertising strategies based on the performance of individual product variations. It’s a valuable approach for businesses looking to refine their marketing efforts and enhance their understanding of customer preferences within specific product categories.
Search Ads 360 enables detailed reporting on conversion patterns, providing insights into customer interactions and conversion behaviors specific to your ads. For a comprehensive understanding, especially for various supplement types, setting up custom Floodlight variables or using purchase detail reporting is essential. These custom variables allow for the segmentation of conversion reports, helping to prioritize significant aspects in bid strategies, and enable reporting based on numerical data, thus offering a nuanced view of conversion trends for different supplement types.