Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
- Connect their social media accounts to Search Ads 360
- Connect their Google Analytics 4 account to Search Ads 360
- Connect their Looker Studio account to Search Ads 360
- Connect their Google Ads account to Search Ads 360
Explanation:
**In the context of Google Search Ads 360 certification, to determine additional sources of sales beyond crediting paid search ads, the local clothing store should choose the option of connecting their social media accounts to Search Ads 360.** By integrating social media accounts into the platform, the store gains insights into how conversions are attributed to social channels. This segmentation allows them to understand the impact of social media efforts on driving sales, providing a more comprehensive view of the customer journey. Consequently, connecting social media accounts in Search Ads 360 is a valuable strategy for businesses seeking a holistic understanding of conversion sources and optimizing their advertising efforts across various platforms.