Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?
- Report Editor
- Templates
- Keywords
- Labels
Explanation: For your global sneaker brand client launching regional-specific tennis shoes, the optimal solution within their Search Ads 360 account to track performance by region and facilitate monthly optimization is to use Labels. Labels in Search Ads 360 serve as a versatile organizational tool, allowing advertisers to tag campaigns, ad groups, and keywords with customized labels that can represent various attributes, such as geographic regions. By applying labels to their campaigns based on regions, your client can easily segment and analyze performance data for different areas. This approach enables them to gain insights into regional performance variations, optimize strategies accordingly, and make informed decisions to enhance their advertising effectiveness. Utilizing labels aligns with best practices for managing and analyzing regional-specific data within the Search Ads 360 platform.