Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have.What number do you tell them?
- You tell them one.
- You tell them 10.
- You tell them three.
- You tell them five.
Explanation:
For a Search Ads 360 campaign, your bridal design client can have **one bid strategy.** Search Ads 360 allows advertisers to associate a single bid strategy with each campaign. A bid strategy is a set of rules and adjustments that determine how bids should be optimized based on specific goals, such as maximizing clicks or achieving a target return on ad spend (tROAS). This streamlined approach ensures that the campaign’s bidding strategy remains focused and coherent, aligning with the advertiser’s objectives. Advertisers can tailor their bid strategy to suit the unique requirements of each campaign, and in this context, informing the bridal design client that they can have one bid strategy emphasizes the singular and specific nature of bid strategy association in Search Ads 360.