Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?
- You tell them one.
- You tell them 10.
- You tell them three.
- You tell them five.
Explanation:
Search Ads 360 supports multiple bid strategies within a single campaign. There is no fixed limit on the number of bid strategies you can have within a campaign. This flexibility allows advertisers to tailor bidding strategies to different groups of keywords, ad groups, or targets based on their campaign objectives.
Bid strategies in Search Ads 360 include options such as:
- Manual CPC (Cost Per Click):
- Allows manual control over keyword bids.
- Automated Bidding Strategies:
- Target CPA (Cost Per Acquisition)
- Target ROAS (Return on Ad Spend)
- Enhanced CPC (eCPC)
- Maximize Clicks
- Target Search Page Location
- Target Outranking Share
Each of these bid strategies serves different goals, such as maximizing clicks, achieving a target CPA, or optimizing for a specific return on ad spend.
When advising your bridal design client, you can inform them that they have the flexibility to implement multiple bid strategies within their Search Ads 360 campaign based on the diverse nature of their keywords, ad groups, or specific targeting criteria. This allows for a more nuanced and strategic approach to bidding, catering to different performance objectives within the same campaign.