You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
- You should look at custom floodlight variables.
- You should look at budget bid strategies.
- You should look at conversion chart data.
- You should look at data-driven attribution.
Explanation:To understand post-transaction activities on your site for identifying cross-sell opportunities and incorporating new products into your next campaign within Search Ads 360, the tool to consult is the “conversion chart data.” This feature provides insights into the performance of conversions, allowing advertisers to analyze and comprehend the actions that occur after transactions. By reviewing conversion chart data, you can gain a comprehensive understanding of user behavior post-transaction, enabling you to identify potential cross-sell opportunities and strategize for future campaigns effectively. Unlike custom floodlight variables, budget bid strategies, or data-driven attribution, the conversion chart data specifically focuses on post-conversion insights, making it the appropriate tool for gathering the information needed for optimizing campaigns in Search Ads 360.