Within Search Ads 360, what should you set up to learn about customer conversions?

Within Search Ads 360, what should you set up to learn about customer conversions?

 

• You should set up budget bid strategies.
• You should set up data-driven attribution.
• You should set up custom Floodlight variables.
• You should set up conversion cart data.

 

To gain insights into customer conversions within Search Ads 360, the optimal approach is to set up custom Floodlight variables. Custom Floodlight variables allow advertisers to capture and analyze specific data points related to customer interactions and conversions on their website. By configuring these variables, advertisers can tailor their tracking to focus on the information most relevant to their business goals. This customization enables a more detailed understanding of customer behavior, helping advertisers refine their strategies, optimize campaigns, and make data-driven decisions. In contrast to other options, custom Floodlight variables provide a versatile and adaptable solution for tracking and learning about customer conversions within the Search Ads 360 platform.