While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
- You’d set up conversion cart data.
- You’d set up budget bid strategies.
- You’d set up custom variables.
- You’d set up custom metrics.
Explanation:
To obtain more detailed information about the conversions driven by specific yoga pants in the Floodlight column of Search Ads 360 for your athleisure client, you should set up **custom metrics.** Custom metrics allow advertisers to define and measure unique performance indicators that align with their specific business goals. By configuring custom metrics within the Floodlight column, your client can gain insights tailored to their needs, such as tracking the sales and performance metrics associated with different yoga pants. This customization ensures a more nuanced understanding of which products contribute most significantly to conversions, empowering your client to make informed decisions and optimize their advertising strategy, especially in preparation for the upcoming holiday shopping season.