What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?
- You should first set up the advertiser account.
- You should first set up the submanager account.
- You should first set up the manager account.
- You should first set up the client account.
Explanation:
In Search Ads 360, to manage multiple customer accounts within a single interface, you should set up a “Manager Account” (previously known as an “MCC” or My Client Center account) as the primary or main account. A Manager Account allows you to link and manage multiple customer accounts from a centralized location.
Here’s how you can set up a Manager Account in Search Ads 360:
- Create a Google Ads Manager Account:
- Visit the Google Ads Manager Account creation page: Google Ads Manager Account.
- Follow the instructions to create a Manager Account. You may need to have an existing Google Ads account or create a new one during this process.
- Link Customer Accounts to the Manager Account:
- After creating the Manager Account, you can link existing or new customer accounts to it. This allows you to access and manage all linked accounts within the Manager Account interface.
- Access Search Ads 360 from the Manager Account:
- Once you have set up the Manager Account and linked customer accounts, you can access Search Ads 360 from the Manager Account dashboard. Click on the “Tools & Settings” menu, and under “Setup,” select “Search Ads 360.”
- Navigate Between Customer Accounts:
- Within the Search Ads 360 interface accessed from the Manager Account, you can navigate between different customer accounts using the drop-down menu. This allows you to manage and optimize campaigns for each customer account seamlessly.
By setting up a Manager Account in Search Ads 360, you gain the ability to efficiently manage and monitor the performance of multiple customer accounts from a central location. This is particularly beneficial for agencies or advertisers with multiple brands or business units, providing a consolidated view and streamlined account management experience.