What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
- Submanager account
- Manager account
- Campaign account
- Engine track account
Explanation:
To report on search campaigns not directly supported by Search Ads 360, you should create an **Engine track account**. This type of account serves as a solution for incorporating and analyzing campaigns from search engines that might not be directly integrated into the Search Ads 360 platform. The Engine track account allows advertisers to expand their reporting capabilities beyond the campaigns managed within Search Ads 360, providing a holistic view of performance across various search advertising channels. By setting up an Engine track account, advertisers can include data from search campaigns that fall outside the direct support of Search Ads 360, enabling comprehensive insights into the overall effectiveness of their advertising efforts across different platforms. This approach facilitates a more unified and centralized reporting structure for a more comprehensive understanding of campaign performance.