What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
- You should set up budget bid strategies.
- You should set up custom variables.
- You should set up custom metrics.
- You should set up conversion cart data.
Explanation:
In Search Ads 360, to find more information about conversions within the Floodlight column, you can set up and explore various elements related to Floodlight, which is Google’s conversion tracking system. Here are key components and configurations within the Floodlight column that you may want to set up for obtaining more information about conversions:
- Floodlight Activities:
- Define and set up Floodlight activities to track specific conversion actions on your website. Examples of Floodlight activities include completed purchases, form submissions, or other desired user interactions.
- Conversion Tags:
- Implement conversion tags on relevant pages of your website to capture data when users complete specific actions. Each Floodlight activity has its associated conversion tag that needs to be correctly placed on the corresponding pages.
- Attribution Models:
- Choose and configure the appropriate attribution model for your Floodlight activities. Attribution models determine how conversions are attributed to different touchpoints in a user’s journey. Common attribution models include Last Click, First Click, Linear, Time Decay, and Position-Based.
- View-Through Conversions:
- Enable view-through conversions tracking if applicable. View-through conversions attribute conversions to display ad impressions that users saw but did not click on before converting.
- Cross-Device Conversions:
- Set up cross-device conversions tracking to understand how conversions occur across multiple devices. This provides insights into users who interact with ads on one device and convert on another.
- Custom Floodlight Variables:
- Use custom Floodlight variables to capture additional data or information about conversions. Custom Floodlight variables can be used to pass dynamic values such as order IDs, product SKUs, or other relevant details.
- Conversion Counting:
- Configure the conversion counting settings to determine how conversions are counted. Options include “Every,” “One,” or “Unique” conversions, depending on whether you want to count all instances, only one conversion per user, or unique conversions.
- Conversion Windows:
- Set up conversion windows to specify the time period during which a conversion is attributed to a click. This helps define the timeframe for tracking conversions related to specific interactions.
To access and set up these configurations within the Floodlight column in Search Ads 360, follow these general steps:
- Navigate to the “Floodlight” section in Search Ads 360.
- Select the specific Floodlight activity you want to configure.
- Explore the options and settings within the activity for customizations related to conversion tracking.
By carefully configuring Floodlight activities and associated settings, you can gather more detailed information about conversions, analyze user behavior, and make informed decisions to optimize your advertising campaigns. Keep in mind that the specific steps and features may evolve, so it’s advisable to refer to the latest Search Ads 360 documentation for the most up-to-date information.