What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
- Bulksheets
- Conversions
- Templates
- Rules
Explanation:
To enable Google Ads auction-time bidding in Search Ads 360 (SA360), certain data is shared from SA360 to Google Ads. This data exchange is crucial for allowing Google Ads to optimize bids in real-time during auctions. Here are the key pieces of data that are shared:
- Conversion Data:
- Information about conversions tracked in SA360 is shared with Google Ads. This includes data on the number of conversions, conversion values, and other conversion-related metrics. Google Ads uses this data to inform bidding decisions and optimize for specific conversion goals.
- Bid Strategy Configuration:
- Details about the bid strategy configuration in SA360, such as target CPA (Cost Per Acquisition), target ROAS (Return On Ad Spend), or other bid strategy settings, are shared with Google Ads. This information guides Google Ads in aligning its auction-time bidding decisions with the advertiser’s campaign objectives.
- Performance Metrics:
- Performance metrics related to clicks, impressions, and other relevant data are shared with Google Ads. This includes historical performance data to provide context for bidding decisions during auctions.
- Targeting Information:
- Details about the targeting settings, including audience targeting, geographic targeting, and device targeting, are shared with Google Ads. This helps Google Ads tailor bids based on the specific targeting parameters set in SA360.
- Budget Constraints:
- Information about budget constraints, including daily or campaign budgets, is communicated to Google Ads. This ensures that bid adjustments align with budget limitations set in SA360.
- Historical Data:
- Historical performance data, including click-through rates, conversion rates, and other metrics, is shared. Google Ads leverages this historical data to make informed bidding decisions in real-time auctions.
By sharing this data, SA360 enables Google Ads to use auction-time bidding to adjust bids dynamically, optimizing for performance goals set by advertisers. This collaboration allows for more granular and timely bid adjustments during each auction, contributing to improved campaign performance and efficiency.