To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?

To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?

• You should create a submanager account.
• You should create an engine track account.
• You should create a manager account.
• You should create a campaign account.

 

Explanation:

To report on search campaigns that aren’t directly supported by Search Ads 360, you would create a “Tracker” or “Engine Track” account in Search Ads 360. This type of account allows you to manually track and report on campaigns from search engines or sources that are not integrated directly into Search Ads 360.

Here are the general steps to create a Tracker account:

1. Log in to Search Ads 360:
   • Access your Search Ads 360 account.
2. Navigate to Engine Accounts:
   • Go to the “Agency” or “Advertiser” level in the left navigation panel.
3. Click on the “+ New” Button:
   • Select the “+ New” button, then choose “Tracker” or “Engine Track.”
4. Set Up the Tracker Account:
   • Provide the necessary details for the Tracker account, including the account name, time zone, and any other required settings.
5. Configure Tracking Settings:
   • Specify the settings for tracking the performance of the campaigns that aren’t directly supported by Search Ads 360. This may include setting up manual tracking parameters.
6. Save the Tracker Account:
   • Save the settings to create the Tracker account.
7. Manually Input Data:
   • After creating the Tracker account, you can manually input data related to the performance of the non-supported search campaigns. This may involve manually updating metrics such as clicks, impressions, and conversions.
8. Create Reports:
   • Use the Tracker account to create custom reports and analyze the performance of the tracked campaigns. You can leverage the reporting features within Search Ads 360 to generate insights and share information with stakeholders.

By creating a Tracker account, you can centralize reporting and analysis for campaigns that are not natively integrated into Search Ads 360. This allows you to maintain a comprehensive view of your advertising efforts across various search platforms.

Keep in mind that the exact steps and features may evolve over time, so it’s advisable to refer to the latest Search Ads 360 documentation or contact Google Support for the most up-to-date information on creating Tracker accounts.