To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?
- The advertiser account
- The client account
- The submanager account
- The manager account
Explanation:
The Manager account in Search Ads 360 is akin to a command center for agencies or networks handling multiple clients. It encompasses sub-manager accounts, which simplifies the process of monitoring and controlling various client accounts in one centralized view.
With access to a Manager account in Search Ads 360, users gain the ability to manage all client accounts encompassed by that Manager account. Moreover, they can create and implement labels, custom columns, automated rules, and other management tools, which can be uniformly applied across all client accounts. This centralized management not only enhances efficiency but also ensures consistency in strategies and reporting across the client network. This is particularly valuable for agencies that require a macro view of performance metrics and want to streamline campaign management across their entire client base.
Chapter 7: Harness Cross-Account Campaign Management