Search Ads 360 provides which of the following three key functionalities?
- Granular insights across an account; offer a wide range of audience-targeting capabilities; and create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts
- Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and offer deep integrations across other Google products to let users streamline workflows
- Granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges
- Granular insights across an account; use AI to provide insights into user behavior and identify trends; and have deep integrations across other Google products to help streamline workflows
Explanation:
Search Ads 360 provides advertisers with several key functionalities to manage and optimize search engine marketing campaigns. Here are three key functionalities offered by Search Ads 360:
- Campaign Management:
- Search Ads 360 allows advertisers to efficiently manage large-scale search campaigns across multiple search engines (such as Google, Bing, and Yahoo) from a single platform. It provides tools for creating, editing, and organizing campaigns, ad groups, keywords, and ads.
- Bid Management and Optimization:
- The platform includes advanced bidding strategies to optimize keyword bids based on performance goals. Advertisers can leverage automated bidding strategies, such as Target CPA (Cost Per Acquisition), Target ROAS (Return on Ad Spend), and Enhanced CPC (eCPC), to maximize the effectiveness of their advertising spend.
- Reporting and Attribution:
- Search Ads 360 offers robust reporting and analytics features that allow advertisers to track and measure the performance of their campaigns. It provides insights into clicks, impressions, conversions, and other key metrics. Additionally, the platform supports different attribution models, helping advertisers understand the contribution of each touchpoint in the customer journey.
These functionalities empower advertisers to streamline campaign management, optimize bids for better performance, and gain valuable insights into the effectiveness of their search advertising efforts across various search engines. Keep in mind that features and capabilities may evolve, so it’s advisable to refer to the latest Search Ads 360 documentation or contact Google Support for the most up-to-date information.