Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
- While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments.
- While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time.
- While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search engines, Search Ads 360 intraday bidding helps set precise bids for every auction.
- While Google Ads auction-time bidding optimizes bids in real time, Search Ads 360 intraday bidding adjusts bids several times a day.
Explanation:
Google Ads auction-time bidding and Search Ads 360 intraday bidding have differences in their implementation and functionality. Here are the key distinctions:
- Platform:
- Google Ads Auction-Time Bidding: This feature is specific to Google Ads. It allows advertisers to adjust bids during the ad auction process in real-time.
- Search Ads 360 Intraday Bidding: This is a feature within Search Ads 360, a platform for managing and optimizing search engine marketing campaigns across multiple search engines.
- Real-Time Adjustments:
- Google Ads Auction-Time Bidding: Provides the ability to adjust bids in real-time during the ad auction for individual queries or user attributes.
- Search Ads 360 Intraday Bidding: Focuses on adjusting bids intraday, meaning bid adjustments can be made within a day based on performance trends and goals but not necessarily during the real-time ad auction process.
- Integration with Search Ads 360:
- Google Ads Auction-Time Bidding: Primarily operates within the Google Ads interface and is not directly integrated with Search Ads 360.
- Search Ads 360 Intraday Bidding: Is a feature within the Search Ads 360 platform, allowing advertisers to make bid adjustments within the context of their overall search campaign management.
- Scope of Bidding:
- Google Ads Auction-Time Bidding: Provides granular control at the auction level, allowing for real-time adjustments for individual auctions.
- Search Ads 360 Intraday Bidding: Allows adjustments at a broader intraday level, considering performance trends over the course of the day.
It’s important to note that features and capabilities may evolve over time, and Google may introduce new functionalities. For the latest and most accurate information on these bidding features, it’s recommended to check the official Google Ads and Search Ads 360 documentation or reach out to the respective support channels.