Questions

Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?

 

• Lifestyle audience
• In-market audience
• Demographic audience

 

Which of the following solutions provides a report featuring annual and quarterly views of audience sizing across the customer journey?

 

• Overlapping audiences
• Audience planning tool
• Brand Innovation Lab

 

Which custom audience tool can be used to create new audiences using traffic from the advertisers’ website?

 

• Conversions API transfer
• Amazon Ad tag
• Advertiser hashed audiences

 

Mateo sells sports equipment on Amazon.com and would like to create a series of customized videos as a part of his brand awareness campaign. Which creative self-service tool can he use to create these videos?

 

• Responsive eCommerce creatives
• Streaming TV Studio
• Amazon Creative Video Builder

 

 

What is the main focus of purchase or conversion advertising goals?

 

• Driving sales
• Engaging existing customers
• Building brand awareness

 

______ is a device where customers can browse, buy, download, and read e-books, newspapers, and magazines.

 

• Alexa
• Amazon Kindle
• Fire TV