Questions

Which of the following is an example of an industry standard success metric available when using Amazon Ads?

 

• Return on ad spend
• New-to-brand
• Advertising cost of sale

 

The add-to-cart metric provides insight into which stage of the customer marketing journey?

 

• Awareness
• Conversion
• Loyalty

 

Accent Athletics wants a measurement solution that quantifies key shopping engagements at each stage of the shopping journey. Which of the following measurement solutions can they use to achieve this?

 

• Brand Metrics
• Amazon Brand Lift
• Amazon Marketing Cloud

 

Accent Athletics would like to measure the impact of ad tactics on shopping activities across retail outlets, while campaigns are still mid-flight. Which of the following measurement solutions can they use to achieve this?

 

• Omnichannel Metrics
• Amazon Attribution
• Amazon Brand Lift

 

____ is an available Amazon Ads media channel that allows advertisers to deliver video and display ads through its gaming and live streaming service.

 

• Twitch
• Amazon Music
• Prime Video

 

Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?

 

• Amazon advertising console
• Amazon DSP
• Seller Central