Questions

In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are best practices? (Select all that apply)

 

• Build for mobile
• Be a brand
• Be prescriptive
• Keep all headlines to shorter than 20 characters

 

 

Drag-and-drop to match each budget type with the corresponding description.

 

Daily budget	You have an amount you’d like to spend on the ad group per day.
Lifetime budget	You have an amount you’d like to spend over a given date range.

 

Jamie just installed the Reddit Pixel in preparation for her first campaign launch. For each standard event, which of the following metrics are tracked? Select all that apply.

 

• View conversions
• eCPA
• Brand lift
• Click conversions

 

Adam set high bids and is spending his daily budget. However, he’s noticing his performance is steadily decreasing after several weeks. What should he do?

 

• Shut off all Reddit campaigns and move budget to other channels
• Keep increasing bids until things change
• Review ad performance for creative fatigue

 

One thing that makes AMAs so unique is they’re an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.

 

• Get into a heated back-and-forth with a redditor
• Focus on adding value and sharing new perspectives
• Shuffle comment sorting to find new posts to answer
• Answer questions from a wide variety of topics

 

 

Drag-and-drop to match each campaign type with the corresponding description.

 

Reserved Takeover	Fixed number of impressions purchased over a specific period.
Auction	Delivery is based on a competitive bid.