Questions

 

The preset report “Sales Report” provides impressions and clicks by SKU. True or false?

 

• True

 

• False

 

What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

• Cost per thousand clicks
• Cost per thousand impressions
• Cost per multi-touch attribution
• Cost per sale

 

What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

• The average cost-per-click for your campaign
• Number of times shoppers viewed your campaign
• Total attributed product sales generated from your campaign
• The rate at which shoppers are interacting with your campaign (clicks / product views)

 

Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

• Number of times your campaigns are clicked by shoppers
• Number of times your campaigns are shown or served to shoppers
• Number of times your campaigns are viewed or seen by shoppers
• Number of times your campaigns are engaged by shoppers

 

What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

• The cost for each shopper click made to your campaigns
• The cost for each shopper view made to your campaigns
• The cost for each time your campaigns show to shoppers
• The cost for each purchase made by shoppers after engaging with your campaigns

 

What does “Report Interval” refer to in the campaign reporting?

 

• Which brands the report will include
• How the data will be aggregated within the report
• The date range for the report
• Which campaign type will be included in the report