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What is a key benefit of the user interface offered by Amazon DSP?

Availability of industry-standard format templates for quick and easy campaign and creative setup
Complicated workflow for campaign management
Limited access to optimization tools for troubleshooting

Explanation:

The selected answer **Availability of industry-standard format templates for quick and easy campaign and creative setup** is correct because one of the key benefits of the user interface offered by Amazon DSP is the availability of pre-built, industry-standard format templates. These templates simplify the process of setting up campaigns and creatives by providing advertisers with an easy and efficient way to create ads that meet industry specifications. This reduces the complexity and time required for campaign setup, allowing advertisers to quickly launch their campaigns without needing extensive design or technical expertise. Additionally, these templates ensure that the ads are formatted correctly and are optimized for performance across various devices and platforms.

What is a benefit of server-to-server (S2S) integrations in Amazon DSP?

By vmartinez

What is a benefit of server-to-server (S2S) integrations in Amazon DSP?

Measurement on additional placements like Streaming TV ads and mobile app
Ability to use unapproved third-party providers
Link directly to data management platform to retrieve hashed records

Explanation:

The correct answer is **Measurement on additional placements like Streaming TV ads and mobile app** because server-to-server (S2S) integrations in Amazon DSP enable advertisers to track and measure ad performance across a broader range of placements, including Streaming TV ads and mobile apps. These integrations allow for seamless data transfer between Amazon DSP and external systems, ensuring that metrics such as impressions, clicks, and conversions are captured accurately across these non-web-based environments. This enhances the advertiser’s ability to measure the effectiveness of campaigns across different devices and platforms. The other options are incorrect because S2S integrations do not specifically provide the ability to use unapproved third-party providers or directly link to a data management platform (DMP) to retrieve hashed records, as those functionalities are handled differently within the platform’s ecosystem.

What does interoperability with third-party ad IDs allow advertisers to do?

By vmartinez

What does interoperability with third-party ad IDs allow advertisers to do?

Expand the supply they have access to and improve overlap rates
Create custom audiences in one click
Enable using multiple audience types on a single line item

Explanation:

The correct answer is **Expand the supply they have access to and improve overlap rates** because interoperability with third-party ad IDs allows advertisers to access a broader range of inventory across different platforms, which can lead to higher supply availability. Additionally, this integration can improve overlap rates by helping to match audiences across various sources, ensuring that advertisers can target users who are more likely to be interested in their products or services based on a more comprehensive set of data. By utilizing third-party ad IDs, advertisers can tap into new inventory and cross-platform audience insights, which enhances the effectiveness of their campaigns. The other options do not directly relate to the expanded inventory or overlap improvements that result from using third-party ad IDs.

What does ASP (Additional Spend Potential) represent in Amazon DSP?

By vmartinez

What does ASP (Additional Spend Potential) represent in Amazon DSP?

The actual spend of the campaign to date
An incremental budget value that can be added while maintaining 100% end-of-flight delivery
The projected spend for the next month

Explanation:

The correct answer is **An incremental budget value that can be added while maintaining 100% end-of-flight delivery** because ASP (Additional Spend Potential) represents the amount of additional budget that can be allocated to a campaign without jeopardizing its ability to fully spend and deliver the campaign’s intended goals by the end of the flight. This value helps advertisers optimize their budgets by providing insight into how much more they can spend while ensuring the campaign remains within its targeted delivery parameters, ultimately maintaining effective pacing and delivery throughout the campaign duration. It is not related to the actual spend to date or projected future spend, but rather focuses on budget flexibility for achieving optimal delivery outcomes.

What can brand halo help advertisers better understand?

By vmartinez

What can brand halo help advertisers better understand?

Improve understanding of how a campaign may have influenced non-ad-attributed metrics
Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events
Improve understanding of how audiences engage with a brand

Explanation:

The selected answer **Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events** is correct because the concept of brand halo focuses on understanding the broader impact of a campaign on a brand’s performance. It allows advertisers to assess how their advertising efforts, even those that are not directly linked to specific conversions, may have contributed to an overall increase in brand-wide conversions. This includes both direct and indirect effects, such as increased awareness, customer sentiment, or engagement with various products across the brand. By measuring brand halo, advertisers can gain insights into the overall effectiveness of their campaigns in driving long-term brand growth, beyond immediate transactional outcomes.

What breakdowns are available in custom reports to analyze inventory?

By vmartinez

What breakdowns are available in custom reports to analyze inventory?

Orders and line items
Advertiser, order, line item, and creative
Orders only

Explanation:

The selected answer **Advertiser, order, line item, and creative** is correct because custom reports in Amazon Ads provide multiple breakdowns to analyze inventory at different levels. These breakdowns include ‘Advertiser’ for overall account-level insights, ‘Order’ for analyzing performance by specific orders, ‘Line item’ for understanding how individual ad units or campaigns are performing, and ‘Creative’ for evaluating the effectiveness of specific ad creatives. This range of breakdowns offers a comprehensive view of how various components of a campaign contribute to inventory performance, allowing advertisers to optimize their strategies at each level for better results.