What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?
- 1-2 days
- 5-7 days
- 6-8 weeks
- 12-18 months
Questions
In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.
In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.
- Impressions
- Budget utilization
- CTR
- CPC
For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
- 1
- 5-30
- 100
Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.
Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.
- Increase bid
- Decrease bid
- Add targets
- Remove low performing targets
What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.
What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.
- CTR
- Campaign name
- Spend-through
- ROAS
What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?
What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?
- 100%
- 300%
- 1,000% +