Questions

What is a recommended step to optimize an underperforming deal on the SSP side?

• Ask the publisher to increase your inventory
• Adjust the targeting on the line item
• Increase the bid rate

Explanation:

The correct answer is **Ask the publisher to increase your inventory** because when a deal is underperforming on the SSP (Supply-Side Platform) side, one of the most effective steps is to reach out to the publisher to request an increase in available inventory. A lack of inventory can be a key factor contributing to underperformance, as it limits the number of impressions that can be served, thus affecting the campaign’s reach and delivery. By increasing inventory, the campaign has more opportunities to run and deliver ads, improving overall performance. While adjusting targeting or increasing bid rates can also help optimize performance, these actions alone may not address the root cause if inventory is the limiting factor. Therefore, working with the publisher to increase inventory is often the most direct solution.

What is a key benefit of using Dynamic Creative Optimization (DCO) in ad campaigns?

• It automatically creates product listings on e-commerce platforms
• It rapidly builds multiple iterations of an ad, tailoring parts based on audiences, context, and past performance
• It eliminates the need for creativity in ad design

Explanation:

The correct answer is **It rapidly builds multiple iterations of an ad, tailoring parts based on audiences, context, and past performance** because Dynamic Creative Optimization (DCO) enables the creation of highly personalized ad variations at scale. DCO uses data such as audience segments, context, and past performance to dynamically adjust elements like images, text, and call-to-action buttons within an ad, optimizing each version for better relevance and effectiveness. This ability to create multiple iterations of an ad and tailor them in real-time allows for improved targeting and performance. The other options are incorrect because DCO does not automatically create product listings on e-commerce platforms, and it does not eliminate the need for creativity in ad design—rather, it enhances creativity by automating personalized variations based on data insights.

What is a key benefit of using a data management platform (DMP) to transfer existing audiences to Amazon DSP for activation in your Amazon Ads campaigns?

• Easily identify opportunities to use retail interactions in campaigns
• Pseudonymize customer segments created using hashed data
• Manage audiences in a single place, simplifying your workflows

Explanation: The correct answer is **Manage audiences in a single place, simplifying your workflows** because using a Data Management Platform (DMP) to transfer existing audiences to Amazon DSP centralizes the management of audiences, making it easier for advertisers to handle, update, and activate these audiences across their campaigns. The integration between a DMP and Amazon DSP allows for a more streamlined workflow, as it enables advertisers to manage audience data, create segments, and apply them directly to their campaigns all from one location. This centralized approach eliminates the need for managing multiple platforms or systems, reducing complexity and saving time. By simplifying audience management, advertisers can focus more on optimization and performance, leading to more efficient and effective campaigns.