Questions

Miao is frequently underspending on his daily budget. What should he review to assess why he is underspending?

 

• All of these
• Impressions – if impressions are low, it may mean that he is not winning many bids.
• Campaign budgets – Check budget per campaign to assess which campaigns are using their budget and which campaigns are not.
• Campaign bids – If bids are too low, they may not be competitive with others. Raising bids can help increase impressions

 

Which audiences are best at helping you achieve your awareness goals with Sponsored Display?

 

Select All Correct Responses

• Life event audiences
• Purchase remarketing audiences
• Views remarketing audiences
• Lifestyle audiences

 

Mathilde wants to reach shoppers that may be interested in her brand, but have not yet viewed her brand or her products. Which type of audience should she use to help engage this audience?

 

• Purchase remarketing
• Lifestyle audiences
• Category targeting
• Views remarketing audiences

 

 

We recommend waiting 14 days to assess attribution before making changes to your campaign strategy

 

• False

 

• True

 

Which of the following best describes product targeting for Sponsored Display?

 

• With product targeting you can engage audiences that viewed your brand’s products.
• With product targeting you can target similar or complementary products and categories to help drive loyalty.
• With product targeting you can engage lifestyle audiences who may be interested in your brand’s products.
• With product targeting you can target similar or complementary products and categories to help drive consideration.

 

Which of the following is not a feature of Sponsored Display?

 

• Cost-per-click (CPC) model
• Reach shoppers contextually on product detail pages
• No minimum ad spend
• Campaign setup in the Amazon DSP