Questions

A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?

 

• Keywords were not added recently
• Keywords are not relevant
• Keywords do not use match types

 

An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?

 

• Create a 30 second detailed video
• Create a 10 second brief video with a headline and brand logo
• Do not include captions in the video

 

An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?

 

• Conduct creative testing in advance of the holiday season to determine which messaging gets the highest click-through rate

• Use messaging from their previous campaign
• Use similar messaging from a successful campaign

 

Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?

 

• Sponsored Display video ads
• Sponsored Brands video ads
• Sponsored TV

 

An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?

 

• Sponsored Brands video ads
• Sponsored Display video ads
• Sponsored TV