Questions

One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?

 

• Decrease bids and/or frequency caps
• Consider pausing line items
• Add additional supply sources

 

Gordon’s Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?

 

• Awareness
• Conversion
• Loyalty

 

Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?

 

• Advertising cost of sales
• Impressions
• Store visits

 

How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?

 

• They should consider a cross-product strategy and use multiple ad types that can help drive specific business goals.
• They should use Sponsored Display to reach their customers and use Amazon Live to increase consideration.
• They should use Sponsored Products and Posts to increase loyalty and maximize their business goals.

 

If Accent Athlectics’ primary objectives are to drive conversion and increase sales, which combination of sponsored ads should you recommend for their next campaign?

 

• Sponsored Products, Sponsored Brands, and Sponsored Display
• Stores, Posts, and Brand Follow
• Sponsored Brands, Posts, and Stores

 

How can Organique, a botanical hair care company, assess the performance of their cross-product campaigns to get deeper insight into holistic performance?

 

• Use Amazon Marketing Cloud (AMC)
• Use Amazon DSP reporting
• Use Omnichannel attribution reports