Questions

When measuring campaigns using Amazon Attribution, what is the next step after you create an order?

 

• Name your order.
• Copy your attribution tag to append on your ad as the click-through URL.
• Generate a report to validate that you are measuring all your ad’s clicks correctly.
• Create line items, which generates attribution tags that are placed on ads.

 

Choose the best description for promoted conversion metrics.

 

• Add to cart rates of select products.
• Impressions from your ad campaign.
• Amazon Attribution metrics that correspond only to the specific ASINs associated to an Order and its attribution tags.
• Detail page views of all products.

 

 

Attribution tags are generated when you create line items.

 

• False

 

• True

 

Which sentence below best describes how ads are measured using Amazon Attribution?

 

• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
• You cannot use attribution tags to measure performance in Amazon Attribution.
• Ads are measured by a 3rd party and imported into the Amazon Attribution console.

or

• Ads are measured by a 3rd party and imported into the Amazon Attribution console. Add to cart rates of select products.
• You cannot use attribution tags to measure performance in Amazon Attribution.
• Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is available within the advertiser’s ad server.
• Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads as a their click-through URL, and clicks/conversions are reported within the Amazon Attribution console and exportable Excel reports.

 

Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.

 

• True
• False

 

 

Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

 

• False

 

• True