Questions

 Which of the following is an optimal main image?

• C
• B
• A

 

Explanation:

The product image on a product detail page should satisfy the following criteria:
(A) The background of the main image should be Pure white.

(B) In the main image the product should be shown outside of the packaging and not inside a box.

(C) The main image should show only one view of the product

(D) The main image should show the entire product and not a partial portion.

(E) The product should fill 80-100% of the image frame. For media products, the front cover should fill 100% of the image frame.

(F) The main image should show only the product being sold.

(G) No additional text and graphics should be added on the main image that are not part of the product.

In this case, Image A does not have the product filling the 80-100% of the image frame so, it does not qualify. Image C does not have pure white background and shows other products that are not being sold so, Image C is disqualified. Only Image B satisfies all the criteria hence, Image B should be used as the main image.

 

 

  True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.  

 

• True

 

• False

 

Explanation:

This statement is false. The clients have to open their Seller Central accounts on their own and Advertising agency employees cannot create Seller Central accounts on behalf of their clients.

 

Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?  

• Whether their products are eligible to be sold on Amazon.
• Whether they will leverage Fulfillment by Amazon.
• Which advertising strategy they will follow.
• Which selling plan they should use.

 

Explanation:

Canent Global should first confirm whether their products are eligible to be sold on Amazon. Amazon has around 30 categories where you can sell your products and there is a chance that your product may not be eligible to be sold on Amazon. You need to first check if your product could be sold on Amazon and after that, you need to select a Seller plan.

 

 

  True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.  

 

• True

 

• False

 

Explanation:

The product detail page should satisfy the following criteria for Images:

(1) There should be a “what’s in the box” shot which shows all the accessories and extras that come with the product.
(2) The images should match the product and should be clear and professional.
(3) There should be a minimum of 4 images depicting the key features of the product.