Questions

Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?

 

• A seller leveraging Merchant Fulfilled Network
• A vendor leveraging Amazon retail
• A seller leveraging Fulfillment by Amazon
• A vendor leveraging Fulfillment by Amazon

 

Which of the following examples best articulates the use of an alternative purchase report?

 

• A bedding company used the alternative purchase report to see the effectiveness of their localized ad campaign.
• A home manufacturer used the alternative purchase report to learn shoppers preferred higher end refurbished models, which this brand did not sell.
• An importer of teas uses the alternative purchase report to learn that loyal shoppers purchased their green tea roughly every two months.
• A computer hardware manufacturer used the alternative purchase report to learn that shoppers would often buy their main keyboard product, but would not as frequently purchase the complementary mouse product.

 

Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?

 

• Amazon seller using Fulfillment by Amazon
• Amazon vendor following a retail model
• Amazon seller using Merchant Fulfilled Network

 

 

True or false? Only businesses can shop on Amazon Business.  

 

• False

 

• True

 

Explanation:

Amazon Business is a B2B (business to business) marketplace. Only businesses can buy from the Amazon Business Marketplace.

 

Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?

 

• Not enough information
• Seller
• Vendor

 

Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?

 

• Retail insights
• Traffic diagnostics
• Geographic sales metrics
• Market basket analysis

 

Related question: Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?