Questions

True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.

• False
• True

 

Explanation:

**False** is the correct answer because agency professionals do not need to contact Amazon to request access to their clients’ Seller Central accounts. Instead, sellers can grant agencies access through the ‘User Permissions’ section within their own Seller Central account. By assigning specific roles and permissions, sellers can allow agency professionals to view, manage, or edit their Seller Central account based on the tasks they need to perform, such as managing listings, handling advertising campaigns, or monitoring account health. This process is controlled directly by the seller, ensuring that access is granted securely and according to the seller’s preferences, without the need for Amazon’s involvement.

 

Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?

 

• Retail insights
• Traffic diagnostics
• Sales diagnostics
• Geographic sales metrics

 

Related question: Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?

Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?

• Not enough information
• Athletica Shoes
• Shoez

 

Explanation:

**Athletica Shoes** is the correct answer because it is an Amazon.com vendor. Vendors are suppliers who sell products directly to Amazon, which then resells those products to customers. In this case, Athletica Shoes sells its inventory directly to Amazon, which is characteristic of the vendor relationship on Amazon. On the other hand, Shoez owns its inventory and lists its products for sale on Amazon.com, which means Shoez is a third-party seller, not a vendor. Third-party sellers manage their own inventory and fulfill orders themselves or through services like Fulfillment by Amazon (FBA). Therefore, Athletica Shoes is the vendor in this scenario.

Which of the following is NOT an Amazon retail program?

 

• Amazon Garage
• Prime Now
• Amazon retail site/app
• Amazon Business

 

 

True or false? A selling partner must be invited to become a Vendor Central user.  

 

• True

 

• False

 

Explanation:

To become a selling partner on Amazon Vendor Central, you must be invited by Amazon. Vendor Central is an invite-only program that allows manufacturers and distributors to sell their products directly to Amazon. If you are interested in becoming a selling partner on Amazon, you can apply to become a seller on Amazon Seller Central. This program allows individuals and businesses to sell their products directly to customers on Amazon

 

What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?

 

• Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers.
• Using MFN, the seller leverages Amazon facilities, expertise, and customer service.
• Using MFN, inventory is stored at Amazon facilities.
• Using FBA, the seller is in complete control of the handling and shipping process.