Questions

 

In Vendor Central, where should a user navigate to in order to access the advertising console?  

 

• Reports
• Advertising
• Merchandising
• Payments

 

Explanation:

To access the advertising console in Vendor Central, a user should navigate to Advertising

 

Which of the following action(s) can a Vendor Central user take to manage products?

 

Select All Correct Responses.

 

• Create variations
• Ship products
• Update availability
• Manage images

 

 

True or false? The metrics in retail insights are ad attributed.  

 

• False

 

• True

 

Explanation:

Retail insights is a report that provides non-ad attributed metrics to help advertisers understand the correlation between an advertising campaign and performance.

 

Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?

 

• Shunsuke’s brand’s presence had grown on Amazon as a result of the campaign from months prior.
• There is a reporting error.
• Another advertiser must be promoting Shunsuke’s brand.
• Campaigns in the same category are driving awareness of Shunsuke’s brand.

 

What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?

 

• Seller Central
• Vendor Central
• Seller Console
• Advertising console

 

 

Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?

 

• Yes, it is safe for Theo to assume the product is permitted.

 

• Not necessarily. Theo should not assume that a product is permitted just because it once was.