Questions

Which best defines a parent ASIN?

 

• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all products within a category are grouped.
• The first ASIN created in a category.

 

Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

 

• Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
• Use Sponsored Products to reach existing in-market demand for her brand’s products.
• Use timing insights to understand the time of day her audience is purchasing on Amazon.
• Use retail insights to understand baseline traffic and performance of her brand on Amazon.

 

What is the guiding principle behind all Amazon retail programs?

 

• Start with the company and work backwards.
• Start with the advertiser and work backwards.
• Start with the customer and work backwards.
• Start with the product and work backwards.

 

Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?

 

• Reports
• Inventory
• Advertising
• Store

 

 

  True or false? A Vendor Central user can update a product image and see it live immediately.  

 

• True

 

• False

 

Explanation:

A Vendor Central user cannot update a product image and see it live immediately because any changes made in the product image has to be approved by Amazon first and then it will appear live to the Vendor Central user. The Approval takes around 24-48 hours and after Amazon has approved your update image you can see it live on your campaign.

 

Where in Vendor Central can a user find recommendations to improve their business and increase sales?

 

• Business advisor
• Reporting bar
• News
• Merchandising