How do you build discovery and relevance for search engines?
Explanation:
Achieving a prominent rank in search results hinges on a dual-pronged approach. Firstly, enhancing discovery and relevance is paramount, and this is achieved by consistently producing high-quality content centered around the subjects you aspire to be recognized for. This not only makes your content discoverable but also signals its relevance to specific topics. Secondly, alongside content creation, it’s vital to amass high-quality backlinks to your website, which bolsters your site’s authority, further augmenting its standing in search engine results.
Source: HubSpot Lesson: SEO Basics