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Questions

Which of the following is not a benefit of retail insights?

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Which of the following is not a benefit of retail insights?

 

  • Understanding the impact of advertising across awareness, consideration, and sales metrics.
  • Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
  • Understanding the delta between non-campaign performance and campaign performance.
  • Understanding trends of key business levers, such as price and its impact on sales performance over time.

 

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

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Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

 

  • There are 5 items left in stock.
  • There are 15 customer reviews.
  • Product is rated 4 out of 5 stars.
  • Enhanced content includes a video.

 

Which of the following best describes conversion share?

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Which of the following best describes conversion share?

 

  • Percentage of all clicks that an ASIN received relative to a particular shopping query.
  • The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
  • Percentage of all conversions an ASIN received relative to a particular shopping query.
  • The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.