Questions

Which of the following is NOT an Amazon retail program?

 

• Amazon Garage
• Prime Now
• Amazon retail site/app
• Amazon Business

 

 

True or false? A selling partner must be invited to become a Vendor Central user.  

 

• True

 

• False

 

Explanation:

To become a selling partner on Amazon Vendor Central, you must be invited by Amazon. Vendor Central is an invite-only program that allows manufacturers and distributors to sell their products directly to Amazon. If you are interested in becoming a selling partner on Amazon, you can apply to become a seller on Amazon Seller Central. This program allows individuals and businesses to sell their products directly to customers on Amazon

 

What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?

 

• Using FBA, the seller sends inventory to Amazon fulfillment centers, where its packed and shipped to customers.
• Using MFN, the seller leverages Amazon facilities, expertise, and customer service.
• Using MFN, inventory is stored at Amazon facilities.
• Using FBA, the seller is in complete control of the handling and shipping process.

 

Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

 

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.

 

 

True or false? A minimum of 4 product images is suggested for a product to be retail ready.   If the question is from Amazon Sponsored Ads Foundations then the answer is False

• True
• False

 

or If the question is from Amazon Retail for Advertisers then the answer is True

• True
• False

 

Explanation:

In order to be retail ready the product detail page should satisfy the following criteria for Images:
(1) There should be a minimum of 4 images depicting the key features of the product.
(2) There should be a “what’s in the box” shot that shows all the accessories and extras that come with the product.
(3) The images should match the product and should be clear and professional.

 

Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?

 

• Leverage bulk buys to improve operational efficiency.
• Create variations for the product.
• Accept recommendations offered through the business advisor tool.
• Update keywords to improve discoverability.