Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
- False
- True
Questions
ASINs, or products, within the Amazon Attribution console are selected at the order level.
ASINs, or products, within the Amazon Attribution console are selected at the order level.
- False
- True
When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
- Copying your attribution tag to append on your ad as the click-through URL.
- Creating line items, which generates attribution tags that are placed on ads.
- Naming your order.
- Generating a report to validate that you are measuring all your ad’s clicks correctly.
Choose the best answer that describes promoted conversion metrics.
Choose the best answer that describes promoted conversion metrics.
- Detail page views of all products Impressions from your ad campaign
- Amazon Attribution metrics that correspond only to the specific products associated to an Order and its attribution tags.
- Add to cart rates of select products
Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
Select All Correct Responses
- By uploading my advertiser site data to Amazon Attribution.
- By manually creating attribution tags, one by one. To do so, advertisers can create an order, select products to measure, then create and line items to track different campaigns or strategies.
- By using bulk operations to create tags for Google Ads campaigns. To do so, advertisers upload their campaign information into Amazon Attribution, then upload their tag sheet into their campaign manager.
- By using Pixel Applier to save time tagging on my Google Campaign Manager (GCM) display or video campaigns. To do so, advertisers first download the Pixel Applier browser extension and then sync their GCM campaign with the click of a button.
What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
Select All Correct Responses
- Test and learn; discover new audiences to reach.
- Validate assumptions about your targeted audiences. Confirm you are reaching your intended audiences.
- Create retargeting audiences within Amazon Attribution
- Identify Amazon audiences to target within Amazon DSP.