Questions

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?  

• Store
• Amazon homepage
• seller landing page
• product detail page

Explanation:

The details of a Featured Offer is presented on the product detail page from a particular seller. If the seller is offering a Featured Offer and a customer clicks the Add to Cart or Buy Now button then the customer will be directed to the purchase offer from the selling partner presenting the Featured Offer. Both Sellers and Vendors can create a Featured Offer.

Which type of selling partner must be invited to sell on Amazon?

• Vendors
• Sellers
• Not enough information

Explanation:

**Vendors** is the correct answer because vendors must be invited to sell on Amazon.com. Amazon typically invites vendors to become part of its first-party selling model, where the vendor sells directly to Amazon, which in turn resells the products to customers. Unlike third-party sellers, who can register and start selling on Amazon independently through Seller Central, vendors must go through an invitation process and are managed through Vendor Central. This model is often used for larger suppliers and established brands. Sellers, on the other hand, do not require an invitation and can begin selling on Amazon by creating a Seller Central account.

Amazon Vendor Central is a cloud-based inventory management system that allows third-party sellers to upload their products directly to Amazon. This means vendors do not have to store or ship their products physically. Instead, Amazon stores and ships all products

Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?

• Search impressions
• Conversion rate
• Earned media impressions
• Glance views

Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?

• Seller Central, Inventory
• Seller Central, Advertising
• Vendor Central, Contributor
• Seller Central, Contributor

Which of the following is included on a product detail page?  

• Featured Offer
• Images
• Order history
• Stores

What section of Vendor Central allows users to access Amazon Vine?  

• Payments
• Merchandising
• Quick links
• Advertising

Exlpanation:

Amazon Vine is a customer review program that hand selects trusted reviewers to receive free products from participating vendors and leave their reviews. These Amazon reviewers, or “Vine Voices” are chosen based on their reviewer ranking on Amazon